Every DM, comment and mention,
in one inbox instead of five apps
A brand's social inbox spreads across apps faster than anyone can realistically check them all. A DM answered three days late reads as being ignored, whatever the real reason was. This agent reads and answers across every platform from one brain, in one tone. Anything that is actually a sales lead or a complaint goes to a person.
Where the inbox actually lives
A brand with any social presence quickly ends up with DMs, comments and mentions scattered across four or five apps. Each has its own notification pattern, and none of them get checked on a reliable schedule. A genuine sales inquiry in a DM can sit next to a dozen routine comments asking about shipping. Whoever happens to open the app first decides what gets answered, often missing the one message that was actually worth money.
One brain behind every platform
The agent reads DMs, comments and mentions across Instagram, Facebook, TikTok and X from one knowledge base. That keeps the brand voice consistent, instead of whoever manages each account that day setting the tone on their own. It answers routine FAQ-type messages, shipping, hours, product questions, directly. It also recognizes sales intent. Someone asking about buying, custom orders or bulk pricing gets routed to the sales agent or a person, rather than answered like a generic comment.
It also watches for complaint language and crisis patterns, several negative comments appearing in a short window, and flags that immediately instead of waiting for a scheduled check. A daily digest sums up what came in across every platform and what still needs a human look. That gives the social team one place to start the day, instead of five apps to open in sequence.
Platform norms are respected rather than flattened into one tone. A reply on TikTok reads differently from a reply on X even for the same brand, so the agent is tuned per platform. For brands running paid social alongside organic, the agent also recognizes comments on ad creatives specifically. Questions on a running ad usually carry more urgency and purchase intent than a comment on an organic post from months ago, and it routes accordingly.
Where your team still decides
Any genuine sales conversation, complaint, or crisis-pattern mention is handed to a person, with the full thread attached. Your team sets the brand voice guide and decides which message types always go to a human, whatever the agent would otherwise say. Your team also decides which platforms the agent is actually allowed to answer on. A brand present on five platforms may still want a person handling the smallest or newest one directly while trust in the agent builds.
What keeps the inbox honest
Every message read and answered is logged per platform, so nothing disappears into an unchecked inbox. Sales-intent and complaint detection are tuned and tested against real past messages before launch. A daily digest is generated automatically, so a quiet period on one platform cannot hide a missed message, and a person can take over any conversation thread instantly. Crisis-pattern detection is tuned against your industry’s actual risk profile rather than a generic threshold. What counts as an early warning sign looks different for a restaurant than for a financial services brand. Treating every spike in comment volume the same way produces too many false alarms, or too few real ones. The agent introduces itself as an AI assistant at the start of every conversation.
Price and timeline
| Option | Price | Timeline |
|---|---|---|
| Agency runs it | from $2,800 + support plan | 3 to 5 weeks |
| Full control, handover-ready | from $3,800 | 5 to 7 weeks |
“Agency runs it” keeps the agent on our infrastructure with a monthly support plan covering tuning and monitoring. “Full control, handover-ready” puts the agent on your own servers and accounts with documentation, source and credentials, so your team can run and change it without us. It costs more up front because the handover package, your-infra deployment and internal documentation are built in from day one.
Related
See the AI agents overview for how we build and guard these systems, and Routine takeover for the services that often pair with this one. Inside the agents catalogue: the Community moderator agent, the Review response agent and the Customer support agent for messengers. For a narrower, single-process version of this work, see Instagram DM auto-replies and lead capture and TikTok comment replies and lead capture in the automations catalogue. For how the same guard patterns held up on a real system, see the AI sales agent for seven channels.
Want this running for your team? Get in touch and tell us where the messages pile up.
FAQ
How much does a social media inbox agent cost?
From $2,800 to connect to your social accounts and build the routing between routine answers, sales hand-off and complaint escalation. Live in 3 to 5 weeks.
How long before it is live?
3 to 5 weeks. Real time goes into API access per platform, since each one approves business integrations at its own pace.
Which channels and tools does it work with?
Instagram DM and comments, Facebook Messenger and comments, TikTok comments, and X mentions and DMs, wherever business API access allows it. It can route qualified leads into your sales agent or CRM.
What if the agent misses a sales lead or a complaint?
Sales-intent and complaint-pattern language get tuned to your business during setup and tested against real past messages. Every message is logged, so a miss is visible and correctable. Anything the agent is not confident about defaults to flagging a person, instead of answering and moving on.
Is social account data safe?
The agent connects through your own business accounts using official platform APIs. No passwords are shared, access can be revoked at any time, and every message read and sent is logged.