A social agent that posts
on schedule, every time
Social calendars fall apart the same way every time. Someone is on leave, a post gets drafted at 11pm, a comment that needed a reply sits unanswered for three days. We build an agent that drafts from your plan and schedules across channels. It answers the routine comments too, so the calendar runs whether or not the one person who usually handles it is around.
Why the calendar stalls
A social calendar usually lives in someone’s head and a half-filled spreadsheet. That works fine until that person is sick, on a trip, or just has a busier week than usual. Then posting stops cold for three or four days without anyone deciding it should. The comments that come in during that gap sit unanswered: a pricing question, a where-to-buy, a complaint. That costs more trust than the missed posts themselves. Hiring a second person to cover the gap is expensive for a job that is mostly routine. A generic scheduling tool still needs someone to write every caption by hand. The cost compounds quietly too. A brand that posts five times a week for a month and then goes dark for ten days does not just lose those ten days of reach. The platform’s own algorithm reads the gap as declining relevance and shows the account to fewer people, even after posting resumes. Recovery takes longer than the outage did.
What runs on its own
The agent drafts posts from your approved content plan, in your brand’s established voice and formats. It schedules them across Instagram, Facebook, LinkedIn, TikTok and X, respecting each platform’s own posting limits so nothing looks automated or gets flagged. It answers the comments that match your FAQ, pricing sheet or store locator directly, in the same voice. It also keeps a running memory of recurring formats (weekly tips, product spotlights, behind the scenes), so a format launched three months ago still looks consistent today. A weekly digest shows what performed well and what to repeat, written in plain language rather than a raw metrics dump.
The agent also learns what each platform’s audience actually responds to for your brand specifically. A format that performs on Instagram but falls flat on LinkedIn gets scheduled accordingly, instead of posted identically everywhere out of convenience. Over a few months this turns a single content plan into channel-specific execution, without anyone manually adjusting tone and format for each platform every week.
What your team still owns
Deciding the content plan itself stays with your team. So does approving any post tied to a promotion or price change, and handling complaints or anything emotionally charged in the comments. The agent executes the plan and handles routine traffic. People handle judgment calls and anything that could affect the brand’s reputation.
How it stays safe to run
A comment that does not clearly match the FAQ playbook, or reads like a complaint, escalates to a human rather than getting an improvised reply. Every post and every reply is logged with a timestamp, so a mistake traces back to exactly what triggered it. Platform-specific rate limits stop the account from ever posting or replying at a pace that risks a flag. A kill switch pauses all posting and replying in one message. A new channel or content format starts in a dry run, drafted and reviewed internally without posting, until the voice and timing are confirmed. If you take social management back in-house, we hand over the content calendar logic and the comment-reply playbook. The full posting history comes with it, documented for whoever picks it up next. The agent introduces itself as an AI assistant at the start of every conversation.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Agency runs it | from $2,500 | Built, launched and supervised by us, plus a monthly support plan | 3 to 4 weeks |
| Full control, handover-ready | from $3,500 | Same agent, deployed on your infrastructure with full documentation to run it yourselves | 3 to 4 weeks plus 1 to 2 weeks for handover |
Running cost is usually $20 to $150 a month in model usage, depending on volume.
Related
See the full package breakdown on the AI agents service page, and the brand creative and performance marketing pages for what pairs with it. In the same Marketing & Content group, pair this with the community engagement agent, the copywriter agent and the reputation reviews agent. For a narrower setup, see social posts and scheduling and social listening dashboard in the automations catalogue. For real numbers, see content agent 11 types two brands and ai reels editor telegram.
Ready to put this to work on your team? Get in touch and we will map it against your current process on the first call.
FAQ
How much does a social media manager agent cost?
From $2,500 for drafting and scheduling across up to four channels plus routine comment replies, live in 3 to 4 weeks. Adding paid promotion of top posts usually ties into our performance-marketing package separately.
How long does it take to go live?
Three to four weeks. The first two build the voice and the comment-reply playbook against your actual history. The rest tunes the posting schedule and escalation rules while your team watches closely.
Which channels and tools does it work with?
Instagram, Facebook, LinkedIn, TikTok and X are standard. WhatsApp and Telegram channel posting can be added. Posting respects each platform's own rate limits and published policies.
What if it gets something wrong?
A comment reply that is not a clear FAQ match, or anything that reads like a complaint, escalates to a human instead of getting an improvised answer. Every post and reply is logged, so a mistake gets caught and traced, not silently repeated.
What about our data and security?
Your social accounts, content plan and past posts stay on your own logins, with access you grant and can revoke at any time. Nothing gets posted that was not scheduled from your approved plan.