Every creative gets checked against brand,
before it goes out, not after
A brand producing creatives across several designers, agencies and markets will drift. A logo color slightly off here, an off-brand font there, and nobody catches it until the asset is already live. We build an agent that checks every incoming creative against your actual brand rules before it publishes: logo usage, color values, font, spacing. It flags drift with the specific rule it broke.
Where a brand guide quietly stops being followed
A brand guide exists as a PDF everyone is supposed to reference. In practice, across an in-house team, outside agencies and freelancers on different campaigns, drift creeps in steadily. A logo gets stretched slightly off its correct ratio. A color gets picked by eye instead of pulled from the exact brand value. A font gets swapped and nobody flags it before the asset goes to print or goes live.
Catching that drift today depends on someone with a sharp eye reviewing every asset. That does not scale once creative volume grows past what one brand guardian can personally check. Review quality gets inconsistent, too: some drift gets caught, some doesn’t, more or less at random.
By the time drift is caught, if it’s caught at all, the asset is often already live, printed, or running as a paid ad. Fixing it after the fact costs far more than catching it before publishing would have.
None of this is one dramatic failure. It’s a steady drag. Work that should take minutes stretches into a backlog item. The quality bar holds on a quiet week and slips on a busy one. Everyone knows the fix is mechanical, but nobody has a free afternoon to build it.
How the agent screens each creative
The agent checks every incoming creative, an ad, a social post, a print asset, against your brand guide translated into checkable rules. Exact logo placement and proportions. Color values matched against your palette rather than judged by eye. Approved fonts, and spacing or clear-space requirements around the logo. It flags anything that breaks a rule and names the specific issue. The logo is 3% off its correct aspect ratio. This blue is not in the approved palette. Not a vague pass or fail.
For agencies and freelancers submitting creative in bulk, it checks the full batch instead of someone sampling a handful and hoping the rest are fine. It also tracks patterns over time. When a particular source keeps breaking the same rule, that’s useful feedback for a creative brief or a template update, not just a one-off correction.
Typical connections: your design and asset management tool, or a shared upload folder for incoming creatives. Slack or email handles flagging issues back to the designer or agency.
What a person still decides
Approving a legitimate exception to a brand rule, a one-off campaign treatment, a market-specific adaptation, stays with your brand team. Not every flagged deviation is actually wrong. The agent checks against the rules as written. It does not have the authority to publish or block an asset on its own.
Guards
Every check is logged with the specific rule evaluated and the result. Your brand team gets a record of what passed, what was flagged, and what was approved as an exception anyway. Color and logo checks are tuned against your actual approved asset library, not a generic brand-checking default, so the thresholds reflect your real guide.
Before it runs unattended, we run a side-by-side dry run against a sample of your own creative material. Your team sees exactly what it would have done. Every build ships with a short written runbook, so your team can pause it, adjust a threshold, or roll it back without waiting on us. The running-cost estimate below is a starting budget you set, with an alert before it’s crossed.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Single automation | from $700 | Logo usage and placement verification | 5 to 10 days |
| Department package | from $2,500 | brand consistency checks, creative variants and blog review across your marketing team | 2 to 4 weeks |
Running cost is usually $10 to $80 a month in model usage depending on volume, with a budget cap set before launch.
Related
Pair this with creative variants generation, so new variants get checked against brand as they’re produced. Add video ad variants from one source video for the same consistency problem on the video side. For written brand voice consistency, see blog drafting with review.
The full package breakdown is on the AI agents service page and the performance marketing service page. For a real build involving brand-sensitive creative, see the tattoo studio ads case study and the 11-type content agent case study.
Ready to catch brand drift before a creative goes live? Get in touch and we will encode your brand guide into checkable rules in the first call.
Tired of doing this by hand? We can take the whole routine off your team, not only this step: Routine takeover, from $400 →
FAQ
How much does brand consistency checking cost?
from $700 to encode your brand guide into checkable rules and connect one creative pipeline, live in 5 to 10 days.
Can it check creatives from outside agencies, not just in-house designers?
Yes, that is the main use case. Brand drift is hardest to control when the creative comes from outside your team.
Does it reject a creative automatically, or just flag it?
It flags the specific rule broken for a person to review. It does not have the authority to block a publish on its own, since some brand exceptions are legitimate and need a human call.
What brand rules can it actually check?
Logo placement and usage, exact color values, approved fonts, and spacing or clear-space rules. Anything your brand guide specifies in a checkable way can be added.
Can it show patterns over time, not just one-off checks?
Yes. A dashboard tracks which rules get broken most often and by which source, useful for deciding where to invest in agency briefing or template updates.