Every tracker on your site,
checked against what consent actually allows
Marketing adds a new pixel, a new analytics script, a new retargeting tag, and the cookie consent banner rarely gets updated to match. An honest-looking banner quietly turns into a compliance gap. We build an agent that scans your site on a schedule and catalogues every tracker actually firing. It flags anything running before consent or missing from the banner's own disclosure.
Where the banner and the real trackers drift apart
A cookie consent banner gets set up once, usually during an initial compliance push, with a clear list of tracker categories and what each one does. Then marketing adds a retargeting pixel for a campaign. Analytics adds a tool to test. A developer adds a debug script and forgets to remove it. None of that gets reflected back into the banner’s disclosure. Within a few months, what the banner says is tracked and what is actually tracked have quietly diverged.
The costliest violation is also the hardest to spot by eye: a tracker firing before the visitor has clicked anything on the banner. The site looks compliant at a glance. The actual network requests firing in the background are the only place the truth shows up.
Worse, this almost always gets caught during an annual compliance audit, or after a complaint. By then the gap has been live for months, and the fix is reactive instead of routine maintenance.
What the agent checks every week
The agent scans your site on a weekly schedule, loading pages the way a real visitor would. It catalogues every script, pixel and cookie that actually fires, before and after consent, and compares that against what your banner’s own categories disclose. Anything firing before consent, the most common and most consequential gap, gets flagged immediately. The report names the specific script, the page, and the moment it fired relative to the consent interaction. A new tracker that was not there last week gets flagged the same scan it appears, not at the next annual review.
Consent rules differ by region: GDPR in the EU, UK GDPR, California’s CCPA. The scan checks tracker behavior against whichever rules actually apply to a visitor from that region. A script that is fine under one regime can be a violation under another. Reports are written in plain language a marketing or compliance person can act on, without reading a raw network trace. A change log tracks what trackers were added, removed or modified over time, useful both for spotting creep and for proving due diligence if ever asked. Typical setup: a scheduled headless browser scan of your site, cross-referenced with your consent management platform’s configuration.
Where your team still decides
Deciding how to categorize a new tracker is a call your marketing or legal team makes. So is updating the consent platform’s disclosed categories to match what is actually running. The agent surfaces the mismatch clearly. It does not silently add or remove categories on its own. Removing a script that should not fire before consent is a change your developer or marketing tool owner makes, since different teams often own different scripts.
How the audit stays trustworthy
Every scan and every flagged mismatch is logged with a timestamp, script and page. That builds a record showing ongoing diligence, not a single point-in-time check. Scans are read-only against your live site. Nothing the agent does changes what actually runs, it only reports. A kill switch pauses the scheduled scan during a known, temporary testing period without losing the audit history already collected.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Single automation | from $600 | One site, weekly scan, per-region check, plain-language reports | 4 to 8 days |
| Department package | from $1,800 | Cookie and tracking audits plus web accessibility checks and technical SEO checks | 2 to 3 weeks |
Running cost is usually $10 to $30 a month in scan and model usage depending on site size and scan frequency.
Related
This pairs well with web accessibility checks and technical SEO checks on every deploy, since all three run the same kind of scheduled site audit. For the compliance record this produces, see log retention and compliance. Full package details are on the AI agents service page and the automation-everything overview. For a site where tracking and analytics accuracy mattered directly to revenue decisions, see the two-brand analytics hub case study.
Not sure what your cookie banner actually matches anymore? Get in touch and we will scan your site in the first call.
Tired of doing this by hand? We can take the whole routine off your team, not only this step: Routine takeover, from $400 →
FAQ
How much does a cookie and tracking audit automation cost?
From $600 for a single site, live in 4 to 8 days. Multiple sites or brands sharing a consent policy usually run $1,000 to $1,800.
What exactly counts as a violation it would flag?
The most common one is a script that fires before the visitor has given consent, or a tracker that is not listed in any category the banner discloses. Both get flagged with the specific script, the page, and when it started firing.
Does it fix the problem automatically?
No, it audits and flags. Updating the consent platform's configuration, or removing a script, is done by your team or your developer. That touches what marketing or analytics tooling is allowed to run.
How often does the scan run?
Weekly by default, which catches a new tracker well before the next scheduled audit, with on-demand scans available any time a major site change goes out.
Does it handle regional differences, like EU versus California rules?
Yes. The scan checks tracker behavior against the specific rules that apply by region, since what counts as a violation under GDPR differs from what counts under CCPA.