Customers told what is happening
before they open a ticket to ask
During an outage, engineering is heads down fixing it. The status page sits stale, so customers start filing tickets to ask what everyone already knows: something is broken. We build an agent that drafts a clear, honest update as the situation develops and posts it to your status page. It keeps customers informed without pulling an engineer off the fix.
Why the status page falls behind
An incident starts, and the team’s full attention goes to understanding and fixing it. That is the right priority. But it means the status page update is whatever gets squeezed in between debugging steps, if it gets updated at all. Customers checking it mid-outage often find “all systems operational” still showing ten minutes after things broke, or one terse line that never gets a follow-up.
That silence has a cost of its own: support volume. A customer who cannot tell from the status page whether an issue is already known files a ticket to ask. That lands on the support team right when they are likely feeling the same incident from another angle, and it pulls attention further away from the actual fix.
Then there is the resolution update that never arrives. The incident gets fixed, everyone moves on to the postmortem, and the status page is left showing “investigating” long after things are fine. That erodes trust in the status page as something worth checking next time.
What the agent drafts and posts
The moment an incident is detected, through your existing monitoring and alerting, the agent drafts a clear, customer-facing update. It scopes the update to the services actually involved, so customers whose service was unaffected are not alarmed for nothing. It writes in plain language rather than internal shorthand. That first update can post on its own or wait for a one-click approval, depending on how much autonomy your team wants to hand over. As the incident continues, scheduled follow-ups keep customers informed at a sensible pace, without anyone having to remember to post one.
Once monitoring confirms the issue has actually cleared, not just that an engineer believes it has, a resolution update posts automatically and closes the loop. Subscriber notifications go out through whatever channels your status page tool supports: email, SMS, or a webhook into your own system. Afterward, the agent drafts a post-incident summary for the public record. A person reviews it, strips anything that should stay internal, and publishes. Typical integrations: Statuspage.io, Instatus, or a custom status page, tied to your existing monitoring stack.
What stays with humans
Deciding how much detail is appropriate to share publicly is a judgment call your team makes, especially for an incident involving a security issue or a vendor failure. The agent drafts from the known facts and respects a mandatory approval step for anything sensitive. The fix itself, and the call that an incident is truly resolved rather than just quiet for now, stay engineering decisions. The agent only posts the resolution update once your monitoring confirms it.
Guards
Every draft, posted update and resolution note is logged, so the full communication history of an incident is there for the postmortem. Updates touching a security incident or anything legally sensitive always go through human approval, no matter how the autonomy setting is configured for routine incidents. One message pauses automatic posting if a draft looks off. That reverts the page to fully manual updates without losing the incident detection and drafting underneath.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Single automation | from $600 | One service and status page, drafted updates, resolution posting | 4 to 8 days |
| Department package | from $1,700 | Status page automation plus incident runbook execution and on-call summary reports | 2 to 3 weeks |
Running cost is usually $10 to $25 a month in model usage depending on incident frequency.
Related
This pairs well with incident runbooks executed by agents for the engineering side of the same incident, and with uptime monitoring for the detection that triggers it. For the wrap-up once things are calm again, see on-call summary reports. Full package details are on the AI agents service page and the automation-everything overview. For infrastructure where clear incident communication matters, see the secure infrastructure case study and the ProBay AI agent team case study.
Tired of support tickets asking about an outage your team already knows about? Get in touch and we will connect this to your monitoring.
Tired of doing this by hand? We can take the whole routine off your team, not only this step: Routine takeover, from $400 →
FAQ
How is this different from the uptime monitoring automation in your catalogue?
Uptime monitoring detects the problem and alerts your team. This automation handles the other half. It tells your customers what is happening in plain language while your team fixes it, then closes the loop once that is done.
How much does status page automation cost?
From $600 for one service and status page, live in 4 to 8 days. Multiple services with scoped, affected-only notifications usually run $1,000 to $1,600.
Does it post updates without anyone reviewing them?
The first draft and every follow-up are generated automatically. For routine, already-detected incidents they can post on their own, or wait for a one-click approval, whichever you choose. Either way, every draft is logged and editable before it goes out.
Which status page tools does this work with?
Statuspage.io, Cachet, Instatus, or a custom status page, through their API or a webhook-based posting mechanism.
What if the incident resolves itself before anyone writes an update?
The resolution update still posts. It confirms the issue cleared and sums up what happened, so customers are not left staring at a stale "investigating" message days after the problem actually went away.