One team across every channel,
one number you actually trust
Splitting Meta, Google, TikTok and creative across different vendors creates hand-offs where accountability disappears. As agency of record we run every paid channel, the creative behind it and the tracking underneath it as one system. One number you can trust each month.
Where accountability quietly disappears
When media, creative and analytics sit with different vendors, a performance problem becomes an argument about whose job it was. The media agency blames the landing page. The creative agency says the targeting is wrong. The analytics team says the data from both is incomplete. The business pays for the delay while nobody fixes anything. Each vendor also tends to report only its own slice, so leadership never sees one trustworthy number for total paid marketing performance.
The other common cost is duplicated or conflicting tracking. Each vendor sets up its own pixel, UTM convention or dashboard, so the business’s own data gets harder to trust the more vendors it adds, not easier.
Consolidating under one agency of record is a structural decision as much as a performance one. It removes the finger-pointing between vendors, but it also concentrates risk with one team. That is why we document everything in a way your business always owns, never locked into our systems alone.
What the model actually looks like
- One team, every channel. Meta, Google, TikTok and other relevant platforms run by the same people, who also handle the creative and the tracking behind them.
- A shared data warehouse. Ad spend, CRM and order data joined in one place, so there is one source of truth instead of several conflicting dashboards.
- Creative and landing pages as part of the system. The team that sees the performance data also makes the creative and flags landing page fixes. That removes the hand-off where accountability usually disappears.
- One monthly number. Revenue, ROAS and CAC reported across all channels combined, with channel-level detail available but the business-level number always front and center.
- Quarterly strategy, not just weekly optimisation. A regular session tied to your actual growth goals, not a recap of last month’s metrics in isolation.
What you hand us to start
- Admin access to every ad platform and relevant analytics tools you currently use.
- Access to your CRM or order system so the warehouse reflects real sales.
- A single point of contact on your side who can make decisions and approve spend changes.
- Honesty about what has not worked with previous vendors, so we do not repeat the same structural mistakes.
- A 3-month minimum commitment, since consolidating channels and building shared tracking takes real onboarding time to pay off.
What the monthly number actually shows
The headline number every month is business-level: total paid revenue, blended ROAS and CAC across every channel we run. It comes from the shared warehouse, not from each platform’s own self-reported dashboard. Channel-level detail stays available for anyone who wants to go deeper, but the business-level number is always the one we lead with.
Quarterly strategy sessions review progress against your actual growth goals, not just whether individual campaigns hit their own targets. A channel can hit its target and still not be the right place for the next dollar.
We also set an explicit review point at the three-month mark. That is typically when the shared tracking warehouse has enough history to show whether the consolidation is paying off as modelled.
Price and timeline
| Option | Price | What’s included | Timeline |
|---|---|---|---|
| Launch or audit | from $1,500 | Onboarding audit across all current channels, vendors and tracking, before the retainer starts. | 2 to 3 weeks |
| Monthly management | from $2,000 / month | Full agency-of-record management across all paid channels, creative and the shared warehouse. | monthly, 3-month minimum |
| Full control, handover to your team | from $2,500 | Everything built and run for a period, then documented and handed fully to your in-house team. | 8 to 10 weeks total |
Related
This page sits under our Performance marketing and Analytics and E-commerce work. See also Meta ads management, Media mix and budget planning, Conversion tracking and capi setup for adjacent paid-channel services.
For the automation side of reporting and budget decisions, see ad performance reporting and marketing mix attribution. For real numbers behind these benchmarks, read the sports-nutrition sales x2.7 case study, one client, results vary.
Ready to see what this would look like for your account? Get in touch and we will look at your current setup in the first call.
FAQ
How much does this cost?
Monthly management starts from $2,000, covering all channels we take on. The onboarding audit beforehand starts from $1,500 and is credited toward the first month in most cases.
How long until we see results?
Onboarding takes 2 to 3 weeks to consolidate tracking and channel access. After that it runs monthly, with a first full-picture report at the end of month one and a real trend visible by month two or three.
What ad budget do we need alongside this?
This covers multiple channels and media spend on top of the management fee. Total budget depends on how many platforms you run and at what scale, and we size this together in the first call.
What do you need from us?
Admin access across every current ad platform and analytics tool, plus CRM or order system access. A single decision-making point of contact, and a 3-month minimum commitment to let consolidation pay off.
How do you report on performance?
One monthly report with a business-level number: total paid revenue, blended ROAS and CAC, plus channel-level detail available. And a quarterly strategy session tied to growth goals.