A landing page built for the ad,
not the other way around
A landing page built to look good in a portfolio is one brief. A landing page built to convert the specific audience arriving from a specific ad is a different one. We build the second kind: fast, mobile-first, matched to the ad's promise. Its data decides the next version, not a redesign urge.
Where landing pages lose the click
An ad promises one specific thing: a price, an offer, a result. The landing page it sends traffic to often promises something slightly different, or buries that thing under three paragraphs of general brand copy. That mismatch is called message match. It is one of the most common, and most fixable, reasons paid traffic underperforms. It rarely gets caught, because the page looks fine in isolation. It only fails against the specific ad sending traffic to it.
The second common leak is speed on mobile, since most paid traffic lands on a phone. A page that takes four seconds to show anything useful loses a meaningful share of visitors before they ever see the offer. That loss does not show up as a bad click. It shows up as a bounce that looks like disinterest.
We rebuilt one store’s mobile experience. Largest contentful paint dropped from 4.2 to 1.7 seconds. The Lighthouse mobile score moved from a weak number into the 93 to 100 range. Add-to-cart volume moved three to four times in the same period, on the same traffic.
What we build
We start with a message-match audit. Does the page say, in the first screen, the same specific thing the ad said? Or does it make the visitor hunt for it? Then we build or rebuild the page mobile-first: one clear action, real product or service detail instead of filler copy. Load time is measured on an actual mobile connection, not just a lab score.
Tracking goes in from day one: pixel, Conversions API, and clean UTM parameters, so the page’s performance is measurable immediately rather than guessed at later. We typically deliver two to three structural variants, with different hero framing and different proof placement. These are ready to run as a proper A/B test, rather than a single best guess.
The build itself is handed over in a form your team can edit: copy changes, price updates, a new testimonial. You will not need to call a developer for every small change.
What we need to start
The specific ad or campaign this page needs to match, your actual offer and pricing, whatever brand assets exist, and access to publish once the page is ready. If you have past landing pages and their performance data, share them. They tell us what has already been tried, and what is worth testing again versus avoiding.
What we report
Conversion rate on the specific traffic the page was built for, load time on mobile, and the message-match score between ad and page. Once live, performance feeds directly into any ongoing A/B testing or conversion rate optimisation program.
Cost and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $1,200 | One page, message match, mobile build, tracking | 2 to 3 weeks |
| Monthly management | from $600 / month | Ongoing variant testing and copy updates per campaign | monthly, no lock-in |
| Full control, handover to your team | from $2,200 | Multi-offer page system, full handover, team training | 3 to 5 weeks |
Where this connects
Pair a new landing page with an A/B testing program and a conversion rate optimisation program to keep improving it after launch. For the step after the click, see checkout optimisation. The full build is on the funnels and CRM service page. Real example: the sports nutrition relaunch, where a new mobile-first build changed add-to-cart volume directly.
Running ads to a page that was never built for them? Get in touch and send us the ad and the page together.
FAQ
How much does a landing page cost?
From $1,200 for a single page matched to one campaign, built mobile-first and fully tracked, live in 2 to 3 weeks. A full catalogue or multi-offer page system costs more and scopes individually.
How long until it is live?
2 to 3 weeks for design, build and tracking setup. If you already have brand assets and copy direction ready, it can move faster.
Do we need a big ad budget to justify this?
No. Even a $500 to $1,000 a month campaign benefits more from a page matched to the ad than from more spend on a mismatched one. Fixing the page is usually the cheaper lever.
What do you need from us?
The ad creative or campaign this page supports, your offer and pricing, any brand assets you have, and access to publish once it is built.
How do you report on performance?
Conversion rate, load time and a message-match check before and after launch. Ongoing numbers then feed directly into any A/B testing or CRO program running on top.