A funnel audit built on session recordings
and real numbers, not a gut feeling
Most funnel problems are invisible from a dashboard and obvious from a session recording. We watch how real visitors move through your funnel, from the first click to the failed or successful checkout. Then we deliver a ranked list of what is actually broken, not a generic best-practices checklist.
One chart, three different problems
A funnel audit done from a dashboard alone catches rates and percentages but misses causes. A drop-off between two steps could mean the copy is unconvincing. It could mean a form field silently fails on mobile Safari. Or a third-party integration is broken for every single attempt. Those three problems look identical in a conversion-rate chart and need completely different fixes.
We once found a third-party integration inside an app that silently failed on every attempt we could find, over a stretch of weeks. The bug was invisible to any top-level metric but fatal to the specific feature it was supposed to power. We also found a catalogue where 81% of products sat outside any proper category. That silently broke navigation and search for most of the store without ever showing up as an “error” anywhere. Neither of those would surface from a funnel chart. Both surfaced from watching the actual flow a real visitor experiences.
How we watch the real flow
We map your funnel step by step and pull the drop-off rate at each stage from your real analytics. Then we watch session recordings on both desktop and mobile to see what actually happens at the worst steps, not just how many people left. We cross-check the picture against ad platform and CRM data to catch gaps the analytics tool itself might be missing. It is the same kind of gap that can hide 85% of real orders from a platform’s own count.
Every finding gets ranked by expected impact and how hard it is to fix. We separate what is flat-out broken from what is merely suboptimal, since those need very different urgency. We flag what we can fix ourselves and what needs your developer, with enough detail that either path moves fast.
What we need from you
Access to session recordings if a tool for them exists, access to analytics and ad accounts, and a walkthrough of how you believe the funnel works today. We have found that telling us the gap between the believed version and the real one is often the fastest route to the actual finding.
What counts as a result here
The number of real, specific issues found and their expected revenue impact. Not a vague health score. After fixes ship, we recheck the same steps to confirm the drop-off actually closed.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $900 | Full step-by-step audit, session recordings, ranked fix list | 1 to 2 weeks |
| Monthly management | from $1,500 / month | Ongoing CRO program acting on the findings | monthly, no lock-in |
| Full control, handover to your team | from $1,900 | Audit plus full handover brief for your own developers | 2 to 3 weeks |
Where this connects
This audit feeds directly into a conversion rate optimisation program and an A/B testing program. For the step most funnels lose the most at, see checkout optimisation. The full build is on the funnels and CRM service page. Real examples: the Bali lead-routing project.
Suspect your funnel is losing people but cannot see where? Get in touch and we will look at your real session data first.
FAQ
How much does a funnel audit cost?
From $900 for a full step-by-step audit with session recordings and a ranked fix list, delivered in 1 to 2 weeks. An ongoing CRO program that acts on the findings starts at $1,500 a month.
How long does the audit take?
1 to 2 weeks, depending on how many funnel steps exist and how much session recording history is available to review.
Do we need a lot of traffic for this to be useful?
Session recording review works even with modest traffic, since you are watching real behavior, not waiting for statistical significance. A formal A/B testing program on top does need more volume. We will tell you if yours is not there yet.
What do you need from us?
Access to session recordings if you have a tool for them, analytics access, and a walkthrough of your funnel as you believe it works. The gap between the believed version and the real one is usually where the findings live.
What do we get at the end?
A written, ranked list of specific issues with expected impact, plus a call to walk through it. Fixes can be implemented by your team or by us, whichever you prefer.