The channel that always gets opened:
used sparingly enough to stay that way
SMS and app push have open rates most channels cannot match, and most brands burn that advantage by sending too often for too little reason. We build a small number of high-value sends instead of a constant stream of noise.
The channel brands love to overuse
SMS and app push get opened at rates no other channel matches, often within minutes. That is exactly why they get overused. A brand that sees SMS convert well tends to send more of it. The open rate that made the channel valuable erodes as customers start ignoring it, or opting out of a channel that turned noisy instead of useful.
The opposite mistake is just as common. Order and delivery updates that should go by SMS or push, because the customer is actively waiting, sit in an email instead. Nobody opens it until hours later, right after the moment it could have helped.
Push notifications in particular get treated as a growth hack: as many sends as the platform allows. They work better as a precision tool for a handful of moments: an abandoned session, a price drop on a saved item, a delivery milestone. That is where a push actually helps rather than just interrupts.
What we build first
We set up or integrate your SMS gateway or app push service. The first thing we build is not a campaign. It is a frequency rule: how many sends per customer per week or month, and quiet hours respected by timezone. We also draw a clear line between transactional sends that customers expect (order updates) and promotional sends that need to earn their place (flash offers).
We write templates for both categories. Order and delivery updates stay short, clear and timed to the actual event. Flash offer and time-sensitive campaigns get reserved for moments that justify the channel’s intrusiveness: a sale ending in hours, a price about to change. Not a weekly reminder that the store exists.
Sends are segmented by customer value and stage, so your best customers are not the ones getting the most promotional noise. Every send includes clean opt-out handling that stays compliant with the rules in whichever countries you operate.
What we need from you
Access to your SMS gateway or app’s push notification service. Your customer phone number or device token list, with opt-in documented, which is non-negotiable for SMS in most markets. And your own sense of which moments in the customer’s path genuinely justify an SMS or push over an email.
How we report
Delivery rate, click rate where links are used, and unsubscribe or opt-out rate, per campaign and per use case, reported monthly. We watch opt-out rate closely. It is the earliest signal that frequency needs to come down before the channel’s advantage erodes further.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $600 | Platform setup, frequency rules, order update and flash offer templates | 1 to 2 weeks |
| Monthly management | from $500 / month | Ongoing campaigns, segmentation, A/B tests, monthly reporting | monthly, no lock-in |
| Full control, handover to your team | from $1,600 | Full build, documentation and training for your team | 2 weeks |
Related
This pairs well with post-purchase email sequences for order updates that belong across channels. It also pairs with win-back email campaigns if SMS is one channel in a broader reactivation plan. See the sales funnels and CRM service page, and automate subscription renewal reminders for time-sensitive reminders run by an agent. A real order and delivery flow rebuild is in the sports-nutrition sales x2.7 case study.
Want SMS and push used for the moments that matter instead of everything? Get in touch and we will look at your current send volume.
FAQ
How much does SMS or push campaign setup cost?
From $600 for platform setup, templates and frequency rules for one use case (order updates or flash offers). Multi-use-case programs with ongoing sends usually run $500 to $1,000 a month.
How long before we can send our first campaign?
1 to 2 weeks, most of it spent on platform integration and getting sender ID or short code registration in place where required.
What budget do we need?
SMS has a per-message cost that varies by country, usually a few cents each. Push notifications through your own app are typically free beyond standard app infrastructure costs.
What do we need from you?
Access to your SMS gateway or app's push service. Your customer phone number or device token list, with documented opt-in. And your own rules on acceptable send frequency.
How do you report on performance?
Delivery rate, click rate (where links are used) and unsubscribe or opt-out rate per campaign, reported monthly so frequency can be adjusted before it becomes a problem.