WhatsApp is where the conversation already is:
marketing that respects it
WhatsApp converts better than email in most of the markets we work in. It also gets more brands banned than any other channel, because broadcast and template rules get ignored. We build WhatsApp marketing that works inside the platform's own limits.
A banned number is slow and expensive to replace
WhatsApp is the primary channel customers already use to talk to businesses across much of Southeast Asia, the Middle East, Latin America and parts of Europe. Most brands either ignore it as a marketing channel entirely, or use it carelessly. They broadcast from a personal number, ignore the platform’s opt-in and template rules, and eventually get the number flagged or banned. Once that happens, rebuilding trust with that customer base from a new number is slow and expensive.
The opposite failure is just as common. Some brands have WhatsApp Business API access but only use it for support replies. An enormously high-attention channel sits outside the marketing plan, while the same message goes out by email instead, where it gets read far less often.
The core difficulty is that WhatsApp’s rules are strict and specific. Broadcast messages outside an open conversation need pre-approved templates. Rate limits scale with your number’s quality rating. Opt-in has to be explicit and documented. Ignoring these rules is what gets accounts banned, not the volume of marketing itself.
How we set it up
We set up or audit your WhatsApp Business API connection. We get your message templates approved through Meta for the categories you need: order updates, promotional broadcasts, catalogue messages. We also build the opt-in flow, so every contact on your broadcast list can be shown to have agreed to be messaged. That keeps your number’s quality rating healthy, which in turn keeps your messaging limits high.
We build broadcast segments by customer stage, new lead, active customer, lapsed customer, the same way we segment email. A single list never gets one undifferentiated blast. For e-commerce, we connect the WhatsApp catalogue, so customers can browse and order inside the chat itself. That converts noticeably better than sending them to a separate link.
Every broadcast respects the platform’s rate limits and template rules as a hard guardrail, never a guideline someone might skip under deadline pressure. A banned number costs far more than a delayed campaign.
What we need from you
A WhatsApp Business number, or help choosing and registering one if you do not have one yet. Your product catalogue, if you plan to sell through chat. And a documented or exportable list of customers who have opted in to be messaged. If you already use WhatsApp for support, we review those conversations to understand the tone your customers expect.
How we measure
Delivery rate, read rate and reply rate per broadcast. Revenue attributed to WhatsApp, where it connects to your store or CRM. We also track your number’s quality rating directly. A drop there is an early warning that the sending pattern needs adjusting, before it becomes a bigger problem.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $800 | API setup, template approval, first broadcast segment, opt-in flow | 1 to 2 weeks |
| Monthly management | from $600 / month | New broadcasts, catalogue updates, segmentation, monthly reporting | monthly, no lock-in |
| Full control, handover to your team | from $1,800 | Full build, documentation and training so your team manages the number | 2 to 3 weeks |
Related
This pairs with telegram channel and bot marketing and LINE broadcast marketing in Thailand, if you sell across markets where different messengers dominate. Add chat marketing and quiz funnels for lead qualification inside the same chat. See the sales funnels and CRM service page, and automate WhatsApp broadcast with personalisation for the agent-run version of this channel. A real multi-channel deployment including WhatsApp analytics is in the real estate CRM and lead routing case study.
Want WhatsApp working as a marketing channel without risking the number? Get in touch and we will review your current setup.
FAQ
How much does WhatsApp marketing setup cost?
From $800 for API setup, approved templates and a first broadcast segment. Catalogue integration and ongoing monthly broadcast management usually run from $600 a month.
How long before we can send our first broadcast?
1 to 2 weeks, most of which is template approval through Meta, which we manage on your behalf.
What budget do we need?
WhatsApp Business API has a small per-conversation cost that varies by country and message category, usually modest for most volumes. No ad spend is required for broadcast marketing itself.
What do we need from you?
A WhatsApp Business number, or we help you register one. Your product catalogue. And a list of customers who have opted in to be messaged, since WhatsApp enforces opt-in strictly.
How do you report on performance?
Delivery rate, read rate and reply rate. Plus, where linked to your store or CRM, revenue attributed to each broadcast, reported monthly.