A website for an insurance broker
built around a quote request, not a brochure
A prospect comparing brokers usually has two or three tabs open at once. They pick whoever's site makes the quote process feel like the fastest, clearest path to an actual number. We build sites around policy-type clarity and a quote form that captures what a broker needs to quote, not a generic contact page.
Where a broker’s site quietly costs them the quote
Most brokerage sites fall into one of two patterns. The first is a brochure site listing policy types with generic marketing copy and no real path to a quote beyond a phone number. That pushes every prospect back to a call the site could have started more efficiently.
The second is a contact form asking for a name and email, nothing about what is actually being insured. A broker then has to spend a reply or a call just getting the basic information underwriting needs. A prospect comparing several brokerages often picks whoever got back fastest with a real number, not whoever asked the fewest questions.
A third problem is specific to this trade: coverage language that drifts too close to a guarantee. A page written to sound reassuring can unintentionally imply specific terms or coverage levels that are not accurate for every client’s situation. That is exposure a brokerage does not want sitting on a public page.
What actually goes into the build
Policy-type pages structured around what a prospect needs to understand before requesting a quote. What the coverage type generally addresses, who typically needs it, and what information the quote process will ask for.
A quote request form captures the specific details underwriting needs by policy type. A lead landing in your CRM already carries what would otherwise take a reply or a call to collect.
Coverage language is written around disclaimers rather than promises. The exact disclaimer wording your brokerage or jurisdiction requires gets reviewed by your own compliance team before anything goes live. We do not publish copy that implies a guaranteed coverage term.
For brokerages serving expat or cross-border clients, the site runs in multiple languages with synchronized edits. A policy-type page’s details stay accurate across every language version as your offerings change.
What stays with humans
The actual underwriting, quoting and coverage advice stay entirely with your licensed brokers. We build the pages and the form that get a prospect to a real conversation faster. We do not write binding coverage terms or quote a policy ourselves.
Price and timeline
| Package | Price | Timeline |
|---|---|---|
| Agency runs it | from $1,500 | 2 to 4 weeks |
| Full control, handover-ready | from $2,500 | 3 to 5 weeks |
Related
Pair this site with the AI agent for insurance brokers so a submitted quote request gets a fast first response any hour. Google Ads for insurance brokers drives the search traffic this site is built to convert. See the full package breakdown on the development service page, or get a written plan with a fixed price for your brokerage.
FAQ
What does an insurance broker website cost?
Our Site that sells package starts at $1,500: policy-type pages, a qualifying quote form, analytics and technical SEO, live in 2 to 4 weeks. A brokerage needing a client portal for policy documents is better served by an App package from $5,000.
Can you write coverage descriptions without creating liability?
We write around disclaimers rather than around promises. That means general descriptions of what a policy type typically covers, not specific terms or guarantees. The exact disclaimer language gets reviewed by your own compliance or legal counsel before publishing.
Do you build in multiple languages?
Yes, common for brokerages serving expat or cross-border clients. We keep edits synchronized across language versions so updates do not drift apart over time.
Where does a submitted quote request go?
Into your CRM, broker management system, or a Google Sheets log if you are not yet on dedicated software. Source and policy-type tags show which page actually generates quote requests.
Do you handle data privacy for sensitive client information?
Yes. A consent banner gates analytics and tracking, and the quote form collects only what underwriting needs. We document what is stored where, so your brokerage can answer a client's data request.