A research agent that reads
so your team can decide
A real market research question usually needs a week of reading reports, forums and reviews that nobody has time for. Think: what people are actually complaining about in this category, or what counts as a reasonable price point. We build an agent that reads broadly on a topic, and writes a plain-language summary with sources. A decision no longer waits on research that never gets done.
Why the research doesn’t happen
A real research question usually has an answer somewhere in public reports, forum threads and competitor reviews. Is the price point reasonable for this market. What do customers in this category actually complain about. Finding it means reading dozens of sources that nobody on a small team has a spare week for. The research that does happen under deadline pressure tends to stop at the first three search results. That produces a confident-sounding answer, built on a thin and sometimes unrepresentative sample. The real damage shows up in the decisions made without research at all. A pricing change, a new market entry, a positioning shift, proceeds on intuition, because proper research would have taken a week nobody had. A wrong call made with confidence is harder to walk back than a slower decision made with actual evidence behind it.
What the agent reads, and how it reports back
The agent takes a specific research question and reads broadly to answer it: industry reports, forum discussions, review sites, competitor pricing pages, public filings where relevant. It writes a plain-language summary, where every claim links back to the source it came from. A finding built on thin or conflicting sources gets flagged with that caveat, rather than presented as settled. That lets a team judge how much to lean on it. Once the first research pass exists, a follow-up question on the same topic builds on what was already read, rather than starting over. That is where a research retainer gets faster over time, instead of staying at the same cost.
Because research findings are logged with their sources, a question researched for one decision becomes reusable context for the next related one. A pricing study done in the spring does not need to be redone from scratch when a similar question comes up in the fall. It just gets updated against what has changed since. This compounding is where a research retainer becomes more valuable over time, instead of staying at the cost of a one-off report every time.
What the team still judges
Deciding which questions are worth researching, and interpreting what the findings mean for a specific decision, stay with your team. So does any judgment call where the data is genuinely ambiguous. The agent reads and summarizes with sources. People decide what to do with the answer.
What keeps a finding honest
Every claim in a summary is linked to the source it came from, so it can be checked, not taken on faith. A finding with thin support is marked as low-confidence, rather than stated flatly. The agent does not fabricate a source or a statistic when the available research is genuinely inconclusive. It says so instead. A new research domain starts with a dry run, on a lower-stakes question, to confirm source quality and confidence calibration before it informs a real decision. If research moves in-house, we hand over every past brief, its sources and its findings, documented so nothing has to be re-researched from scratch.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Agency runs it | from $2,200 | Built, launched and supervised by us, plus a monthly support plan | 2 to 3 weeks |
| Full control, handover-ready | from $3,200 | Same agent, deployed on your infrastructure with full documentation to run it yourselves | 2 to 3 weeks plus 1 to 2 weeks for handover |
Running cost is usually $20 to $150 a month in model usage, depending on volume.
Related
See the full package breakdown on the AI agents service page and analytics, audit. Pair this with competitor intelligence agent, brand voice guardian agent and analytics narrator agent, inside the same Marketing & Content group. Or go narrower, with market research summaries and competitor monitoring automation. For real numbers, see game servers market research business plan.
Ready to put this to work on your team? Get in touch and we will map it against your current process on the first call.
FAQ
How much does a market research agent cost?
From $2,200 for one well-scoped research question with a sourced summary, live in 2 to 3 weeks. A recurring monthly research retainer covering several questions usually runs from $1,800/month.
How long does it take to go live?
Two to three weeks for the first question: a week to scope sources and read broadly, a second to draft and check the summary. A follow-up question on the same topic typically turns around in days, not weeks.
Which channels and tools does it work with?
It reads public reports, forums, review sites and competitor pricing pages. It can also be pointed at a private document set, like your own past research or customer interview notes, wherever you grant access.
What if it gets something wrong?
Every claim in the summary links to its source. A finding based on thin or conflicting sources is flagged with that caveat, rather than stated as settled fact. That lets your team judge how much weight to put on it.
What about our data and security?
Research sources used are public, or ones you provide directly. Nothing proprietary from another client's project is reused. Your own documents, if included, stay in your storage.