A webinar agent that hosts
the chat and the follow-up
Presenting a webinar while also reading and answering a live chat is two jobs at once. The chat usually loses, which means real questions go unanswered while the presenter is mid-slide. We build an agent that answers the chat live from your FAQ and logs what comes up. It sends the right follow-up afterward, so a presenter can just present.
Why the chat loses to the slide deck
Running a webinar solo means doing two jobs in the same hour. Presenting the content is one. Reading, triaging and answering a live chat full of questions, side comments and the occasional technical complaint about audio is the other. The chat is the part that suffers. A presenter mid-slide cannot realistically stop to answer a pricing question in real time. Attendees who asked something real either wait until the end, when the moment has passed, or never get an answer at all and quietly drop off the call. The attendee who leaves with an unanswered question still in mind rarely converts. The offer was not wrong. A basic question just went unaddressed in the one live moment they had to ask it.
Who answers the chat while you present
The agent answers chat questions live during the webinar from your FAQ. An attendee asking a pricing or logistics question gets a prompt answer without the presenter breaking stride. It also logs every question asked, so the presenter can see the full pattern afterward without having read the chat in real time. Some questions are genuinely complex, or read as a serious sales objection. Those get flagged for a human co-host to jump in on, rather than getting an improvised answer from the chat agent. After the session, engaged attendees, people who asked questions or stayed to the end, get a different follow-up than those who joined and left early. The recording and recap go out automatically to every registrant.
Across sessions, the agent’s memory of which questions come up again and again for a specific topic keeps the FAQ it answers from live chat current. A presenter can see, before the next session, exactly which point in the deck tends to generate confusion, based on where questions cluster historically. That is feedback a live chat transcript buried in a platform’s export rarely gets reviewed closely enough to surface on its own.
Where the presenter stays in the room
Presenting the actual content, handling a complex objection or sales conversation live, and deciding the webinar’s topic and structure stay with your presenter. The agent runs the chat support and the follow-up logistics. People run the actual session and the real conversations it generates.
What keeps the chat agent honest
A question outside the known FAQ, or a real objection, is flagged to a human co-host live, rather than answered on a guess. That keeps the chat agent from ever speaking with false authority on something it was not briefed on. The full chat log and follow-up record are kept too. The sales team has a complete picture of attendee engagement without anyone having manually tracked it during the call. A new webinar format or topic starts with a dry run, a rehearsal session where the agent answers a seeded chat before it supports a real live audience. If hosting support moves in-house, we hand over the FAQ, the chat log history and the follow-up templates, documented for your own presenter. The agent introduces itself as an AI assistant at the start of every conversation.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Agency runs it | from $2,200 | Built, launched and supervised by us, plus a monthly support plan | 2 to 3 weeks |
| Full control, handover-ready | from $3,200 | Same agent, deployed on your infrastructure with full documentation to run it yourselves | 2 to 3 weeks plus 1 to 2 weeks for handover |
Running cost is usually $20 to $150 a month in model usage, depending on volume.
Related
See the full package breakdown on the AI agents service page, and the performance marketing and funnels crm pages for what pairs with it. In the same Marketing & Content group, pair this with the event marketing agent, the email marketing agent and the video script storyboard agent. For a narrower setup, see podcast and webinar transcription in the automations catalogue. For real numbers, see b2b certification ai sales agent and ai sales agent seven channels.
Ready to put this to work on your team? Get in touch and we will map it against your current process on the first call.
FAQ
How much does a webinar host and follow-up agent cost?
From $2,200 for live chat support and follow-up on a recurring webinar series, live in 2 to 3 weeks. Tying the follow-up directly into your CRM and sales pipeline usually adds the sales agent package separately.
How long does it take to go live?
Two to three weeks. The first week builds the chat FAQ and follow-up templates against your past webinar questions. The second tests live on an actual session, with a human co-host watching the chat alongside it.
Which channels and tools does it work with?
It works inside whatever webinar platform you use (Zoom, a dedicated webinar tool, a custom stream), as long as it exposes a chat API. It follows up by email, Telegram or WhatsApp, depending on how attendees registered.
What if it gets something wrong?
A question outside the FAQ, or anything that reads as a real sales inquiry or objection, is flagged for a human co-host to answer live. It does not get an improvised response. The full chat log is kept too, so a presenter can review what came up after the fact.
What about our data and security?
Attendee registration and chat data stay on your webinar platform and CRM. Nothing from one company's webinar audience is shared with another client.