A law firm site that gets calls,
not just page views
Someone searching for a lawyer is stressed and comparing a few firms fast. They decide mostly on one thing: does this site look competent, and is the next step obvious. We build practice-area pages, attorney profiles and an intake form around that decision, not around how your firm is organized internally.
Why a law firm’s site is different
A law firm’s website has one job on the first screen: prove the firm actually practices the law the visitor needs, and make the next step obvious. Call. Fill out the intake form. No hunting through a menu.
Most visitors arrive already stressed about a legal problem. A confusing structure or a wall of generic legal language costs the firm real inquiries that a clearer page would have caught.
This matters most for a firm competing on more than referrals, a practice taking on new clients directly, or one expanding into a new area. It also matters for a firm whose current site is years out of date. A firm that works mainly through existing relationships can often get by with far less.
What’s on the page
Each practice area gets its own page, written around the client’s actual situation and question. Immigration. Family law. Business formation. Personal injury. Not a dense paragraph of statutes that does nothing for a worried reader trying to decide.
Attorney profiles carry real credentials, bar admissions and case focus, the detail that actually makes a visitor trust one firm over another similar-looking site.
The intake form captures enough context, practice area, rough situation, how urgent it is, so staff can respond with the right attorney already identified. Not a bare contact request that needs a follow-up call just to work out who should take it.
Local SEO follows the practice-area-plus-location pattern people actually search by. Schema, sitemap, fast loads: the technical basics are handled so the firm shows up for the searches that matter.
How we build it
We start with the firm’s real practice areas and a short conversation about what a typical new client’s situation looks like. That shapes the content far more than a generic legal template would.
Content gets written to speak to that situation directly, then checked against the firm’s own attorney-advertising compliance rules before anything goes live.
Build runs in weekly sprints with a working demo at each step. Intake form and local SEO go in early, since those drive the result that actually matters. Before launch, we test the intake flow end to end. We read every practice area page the way someone with no legal background would. Then we run the standard technical and accessibility checks.
What it costs and how long it takes
| Tier | Price | What it covers | Timeline |
|---|---|---|---|
| MVP | from $2,200 | Core practice area pages, attorney profiles, intake form, local SEO | 3 to 4 weeks |
| Production | from $4,600 | More practice areas, deeper content, client portal connection | 4 to 6 weeks |
| Full control, handover-ready | from $5,600 | Everything above, plus full documentation so firm staff or another developer can maintain it independently | 4 to 6 weeks |
After launch, the ongoing cost is mostly content updates as attorneys or practice areas change. We can keep maintaining it monthly, or hand it over fully.
Who holds the keys after launch
The repository, content and hosting access are yours on payment, as set in the contract, with read access from day one. You also get a short document explaining the intake routing and how to update practice area pages or attorney profiles safely. Nothing is held back.
Where this fits
This pairs with website for a clinic, which runs on the same trust-first logic for a different professional service. Corporate website development is the general pattern this one specializes. For the technical layer, see customer portal and personal account and e-signature integration if the firm plans to add client-facing document flows later. For related work, see the citizenship consulting site launch and the visa center AI support bots case.
Looking to replace a site that isn’t generating the inquiries it should? Get in touch and we’ll review it honestly on the first call.
FAQ
How much does a law firm website cost?
From $2,200 for a site covering core practice areas, attorney profiles, an intake form and local SEO, live in 3 to 5 weeks. A multi-attorney firm with a client portal or case-status login runs $4,500 to $8,000.
Can the site take in new client inquiries directly?
Yes. The intake form sends straight to the firm, by Telegram, email or your own case management system, with the practice area and context attached. Nothing arrives as just a name and phone number that staff have to chase for detail.
Do you handle disclaimers and attorney advertising rules?
We build in the standard disclaimer and 'not legal advice' language. We also write content so it doesn't read as a guaranteed outcome, which most jurisdictions restrict for attorney advertising. We are not lawyers though, so get your own compliance review of the final copy before launch.
Who owns the site and the content?
You do. The repository, hosting and content are yours on payment, as set in the contract, with read access from day one. We document the structure so another developer could take over if you ever move on from us.
Is there support after launch?
30 days of fixes are included. After that, a maintenance arrangement covers content updates as attorneys or practice areas change, or you can take the full handover and run it with your own team.