Ebook and lead magnet production
built to solve one problem in ten minutes, not impress in sixty pages
A sixty-page ebook that nobody finishes converts worse than a ten-minute checklist that solves one specific problem. We write and design lead magnets from the real questions your sales team hears. Built to be used, not downloaded and forgotten.
A sixty-page guide nobody opens
A sixty-page ebook that took weeks to write and design often gets downloaded and never opened. Length signals effort for the writer, but friction for the reader. A buyer deciding whether to trade their email for an asset is asking “will this actually help me right now.” A long document answers that badly.
The second leak is choosing a topic that sounds impressive instead of one that answers a real, specific question your buyer has. A broad guide titled around an entire category rarely outperforms a narrow checklist or calculator that solves one concrete problem. The narrow asset is easier to judge and easier to actually use.
The third leak is a weak landing page and delivery flow. A genuinely useful lead magnet behind a confusing form, or a delivery email that lands in spam, loses conversions that have nothing to do with the content itself.
How we build it
We choose the topic from real, specific questions your sales or support team hears, since the best lead magnets solve an actual problem rather than cover a category. Content is written to be the shortest useful version of the answer: a checklist, a short guide, a calculator. Not padded to look substantial.
Design matches the format: a clean PDF layout for a guide or checklist, an interactive tool where a calculator genuinely adds value. The landing page is built to convert, with the offer framed around the specific problem it solves. Delivery runs automatically into your CRM or email platform, so no lead sits in a spreadsheet waiting to be followed up.
Where traffic allows, we test headline and offer framing. A lead magnet’s name often matters more to conversion than most of its content.
What we need from you
The real, specific questions your buyers ask before deciding, pulled from sales calls or support tickets rather than assumptions. Access to your CRM or email platform, so the delivery flow connects properly instead of existing as a one-off download link.
What you see in the report
Conversion rate on the landing page itself. Completion or usage of the asset where that is trackable: a calculator people actually run versus a PDF nobody opens. And lead quality downstream: whether people who claim the magnet move further into the funnel, or disappear after the download.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $800 | from $1,200 / month | from $2,000 |
| What’s included | One lead magnet: content, design, landing page, delivery | 1 to 2 new lead magnets a month, A/B testing, reporting | Templates and delivery workflow handed to your marketing team |
| Timeline | 1 to 2 weeks | monthly, no lock-in | 2 weeks to hand off |
Related
Pair lead magnets with newsletter and email content for the nurture sequence after someone downloads, and with webinar and event content as a complementary top-of-funnel format. See sales funnels, lead magnets and CRM for the full funnel this fits into. For how we test offer framing at scale, see the landing page copy variants automation. Real proof: the content agent running 11 formats for two brands, lead magnets included.
Have a real buyer question nobody has turned into a lead magnet yet? Get in touch and tell us what your sales team keeps hearing.
FAQ
How much does a lead magnet cost?
From $800 for a written and designed guide, checklist or short audit tool, including the landing page and delivery flow. An interactive calculator costs more depending on the logic it needs to run.
How long does production take?
1 to 2 weeks from an agreed topic and outline to a live, downloadable asset with a working landing page and delivery flow.
What budget should we plan for?
A single lead magnet starts at $800. A connected set, say three magnets for three funnel stages, costs less per piece since research and design templates carry over between them.
What do you need from us?
The real questions your sales or support team hears most often, since the best lead magnets come from actual buyer problems, not assumptions. Also access to your CRM or email platform for delivery.
How do you report on a lead magnet?
Conversion rate on the landing page, completion or usage of the asset itself where trackable, and lead quality. Whether people who download it move further into your funnel, not just the raw download count.