Short-video production
built on what already works, not a script from scratch
A single polished video a month loses to ten rough ones that test fast and iterate. Our pipeline studies the video structures already working in your niche, swaps in your product and message, then ships in batches. A person checks every video before it goes live.
One good video a month is not enough
Posting a single high-production video a month fights the way short-form algorithms work. They test many pieces of content against an audience and promote whatever performs. One video, however good, gets a single shot at a format that really needs ten attempts to find a winner.
The second leak is the hook. Most short videos fail in the first two seconds, not the last ten. The script explains the product before it earns attention, and viewers scroll past before the message lands.
The third leak is treating every video like a one-off production. Teams that storyboard, film and edit each video from scratch cannot keep up the volume the format needs. The creative team burns out, or the budget does.
How the pipeline works
We start by studying the video structures already working in your niche and on your target platform. Not to copy a creator, but to learn the shape, pacing, hook pattern and cut rhythm that is working right now. Then we build scripts around your product inside that same proven shape. Our pipeline does exactly this, and cut the model calls needed per video from 66 to 3 while holding quality steady.
Each batch ships 10 to 15 videos. Hooks are written for the first three seconds. Captions and sound follow each platform’s convention. A person checks every video against your brand rules before it goes live. We read back performance by hook pattern, not just by video, so the next batch learns from what actually earned watch time.
Production mixes real filming, AI-assisted editing and, where it fits, footage you already have sitting unused.
What you send us
Raw product footage, or the chance to film it with you or a local creator, is the starting point. Add any brand tone guidelines so AI-assisted drafts start close to your voice. Approval turnaround matters more here than in most content formats: short-video hooks and trends move within days, not weeks.
What you see in the report
We track views and watch-through rate per video, and engagement by hook and structure. Where the video feeds paid campaigns, we also track cost per result for that creative. Each report flags which patterns to repeat and which to retire. A dying hook kept in rotation out of attachment just wastes budget.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $700 | from $1,500 / month | from $2,500 |
| What’s included | Research, scripts and first batch of 10 to 15 videos | Weekly or biweekly batches, performance read-back | Pipeline, scripts and workflow handed to your creative team |
| Timeline | 1 to 2 weeks | monthly, no lock-in | 2 to 3 weeks to hand off |
Related
Pair short-video production with social media management to get the output posted and replied to. Add UGC creator program if you want real creators filming alongside the pipeline. See brand, creatives and social media for the full creative service, and video ad variants automation for the technical side underneath. If these videos feed paid campaigns, pair this with performance marketing. Real proof: our reels editing agent for Telegram and the AI video content pipeline case.
Want to test ten video ideas before you commit to one? Get in touch with whatever footage you already have.
FAQ
How much does a batch of short videos cost?
From $700 for 10 to 15 videos, scripted, produced and edited for vertical platforms. Cost moves with how much is filmed from scratch versus AI-assisted or built from existing footage you provide.
How long until a video format proves itself?
We usually test 10 to 20 variants of a hook or structure over 1 to 2 weeks. A clear winner usually shows up in watch time or engagement by then. After that, we scale the winning pattern and keep testing new hooks against it.
What budget should we plan for?
A one-time batch starts at $700. If short video needs to carry paid ad creative too, budget for ongoing batches alongside ad spend. Creative fatigue on video ads moves fast, and that needs a steady supply of new variants.
What do you need from us?
Raw product footage, or access to film it, plus any brand guidelines on tone. Approval turnaround matters most here. Short-video platforms reward speed, and a week's delay on a trending hook often means missing it.
How do you report on short video?
Per batch: views, watch-through rate and engagement by video and by hook pattern, with a clear read on which structures to repeat and which to drop.