One clean catalogue,
ads on every platform that reads it
Most catalogue ad problems are feed problems wearing an advertising costume. We check the feed first, every time. A dynamic ad campaign is only ever as good as the data behind it. A wrong price or dead link costs more than any bidding mistake.
An advertising problem wearing a feed costume
Catalogue ads run across multiple platforms frequently drift out of sync. A price changes on the site but not in the feed. A product goes out of stock but the ad keeps showing it. A category gets restructured and the feed does not follow. Each of these looks like a small data problem. It shows up as wasted ad spend. Worse, it is a bad experience for a customer who clicks an ad for a product that is not actually available at that price.
The second common failure is running one blended catalogue campaign across a diverse product range, instead of splitting by category or margin. A high-margin product and a loss-leader end up getting the same bidding treatment.
A catalogue campaign is really two systems working together: the data feed and the bidding layer. Most underperformance traces back to the feed side, even when it shows up as a bidding problem. That is why we check the feed first on every review, before touching a single bid or audience setting.
How we run it
- One feed, checked daily. Automated checks for price mismatches, broken links, missing images and disapprovals, caught before they burn a day of ad spend.
- Dynamic retargeting by SKU. Cart abandoners and recent viewers shown the specific product they looked at, not a generic category ad.
- Splits that respect your margins. Campaigns structured by category or margin tier, so high-value products are not bid on the same way as low-margin ones.
- Out-of-stock exclusion. Automated rules pull a product from ads the moment it is unavailable, so spend never chases something that cannot be bought.
- Cross-platform consistency. The same core feed structure maintained across Meta, Google and TikTok Shop, adapted to each platform’s specific requirements.
What we need from you
- Access to your product feed, whether native to your e-commerce platform or a custom export.
- Ad account access on each platform you want catalogue ads running on.
- Inventory and pricing data that updates in near real time, or agreement on how often the feed should sync.
- Clarity on margin or priority tiers if you want campaigns split by profitability.
- A realistic view of your catalogue size, since feed quality work scales with the number of SKUs.
What you see in the report
We report by platform and by category. Feed health, error count, disapprovals and out-of-stock accuracy are tracked alongside ad performance. The two move together, and a dip in one usually explains a dip in the other. Dynamic retargeting is reported separately from cold-audience catalogue ads, since the two have very different expected conversion rates.
Monthly reporting flags any SKU-level pattern worth acting on: a category underperforming, a price point that is not converting. Catalogue decisions beyond advertising can benefit from the data too.
We also track time-to-fix for any feed error found. A disapproval or price mismatch left unresolved for days quietly caps performance for the whole period it persists. It often triggers no alert on the platform’s own side.
Price and timeline
| Option | Price | What’s included | Timeline |
|---|---|---|---|
| Launch or audit | from $1,000 | Feed audit and fixes, cross-platform structure built, first campaigns live. | 1 to 2 weeks |
| Monthly management | from $1,000 / month | Daily feed checks, ongoing optimisation, monthly platform and category report. | monthly, no lock-in |
| Full control, handover to your team | from $2,000 | Feed pipeline, checks and campaign structure documented and handed to your team. | 4 to 5 weeks |
Related
This page sits under our Performance marketing and E-commerce work. See also Google shopping performance max, Meta ads management, Retargeting and remarketing setup for adjacent paid-channel services.
For the automation side of reporting and budget decisions, see abandoned cart recovery. For real numbers behind these benchmarks, read the sports-nutrition sales x2.7 case study, one client, results vary.
Ready to see what this would look like for your account? Get in touch and we will look at your current setup in the first call.
FAQ
How much does this cost?
Both launch and monthly management start from $1,000, scaling with catalogue size and how many platforms you run catalogue ads on.
How long until we see results?
Launch takes 1 to 2 weeks, mostly for the feed audit and fixes. A reliable read takes about 4 weeks once the feed is clean and campaigns have run long enough to separate signal from noise.
What ad budget do we need alongside this?
A realistic minimum is a few hundred dollars a month per platform, scaling with catalogue size. Dynamic retargeting needs enough site traffic to populate the audiences it targets.
What do you need from us?
Feed access, ad account access per platform, near-real-time inventory and pricing data, and clarity on margin tiers if you want campaigns split by profitability.
How do you report on performance?
Monthly reporting by platform and category with feed health tracked alongside performance, and dynamic retargeting reported separately from cold-audience catalogue ads.