Training built around your real dashboard,
not a generic course
A generic analytics course teaches concepts on sample data that never quite maps to the business in front of your team. We train on your own dashboard, your own funnel, your own last quarter's numbers. The skill transfers immediately instead of staying theoretical. It is the same approach we use to run a six to eight person marketing team ourselves.
Why the course never sticks
Most marketing training teaches concepts on clean sample data that never quite resembles the messy reality a real team works with every day. The skill stays theoretical. A team member can explain statistical significance in a workshop. Then they go call a test a winner the next week based on one good-looking day of data anyway. The training never connected to their actual dashboard.
The gap shows up in exactly the mistakes a disciplined team should be catching. A test called too early. A channel’s cost compared unfairly because nobody accounted for attribution overlap. A funnel audit that stops at the conversion-rate number instead of checking the session recording underneath it.
We have built and run real marketing teams ourselves. We hired, trained and managed six people in a media-buying operation. Optimisation metrics improved more than tenfold once the team made decisions on correctly read data, not a feeling.
How we run the session
We build the training session around your actual dashboards, your real funnel, and recent data from your own campaigns, not a generic deck of best practices. The skill your team walks away with applies immediately to the decisions they already make every week. Sessions are hands-on. Your team reads a real test for significance instead of eyeballing a chart, and walks through a funnel audit on actual data instead of a sample. We also name the specific mistakes we have seen cost real teams real budget, since a concrete example lands harder than an abstract warning.
Every session leaves your team with reference material they keep and reuse. We also offer an optional monthly coaching call afterward. A single training day is useful, but a skill reinforced over a few months is the one that sticks under real deadline pressure.
What we need from you
Access to the real dashboards, data and recent campaign history your team works with day to day. And honesty about where decisions have gone wrong before: those specific past mistakes make the best training material.
What counts as a result here
A follow-up check about a month after the session. We look at whether specific skills show up in real decisions: a test read correctly, a funnel audit that goes past the surface number. Not just whether people remember the concepts.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $900 | One focused session built on your real dashboards and data | 1 to 2 days |
| Monthly management | from $500 / month | Ongoing coaching calls to reinforce the skill after the session | monthly, no lock-in |
| Full control, handover to your team | from $1,900 | A full training curriculum and materials for your team to run internally | 2 to 3 weeks |
Where this connects
This training pairs well with an A/B testing program and a marketing funnel audit as the practical material to train on. The full build spans the analytics and performance marketing service pages. For broader professional training, see the training service page. Real example: the supplements brand’s six-person team.
Want your team reading data correctly instead of guessing confidently? Get in touch and we will build the session around your real dashboard.
FAQ
How much does marketing team training cost?
From $900 per session, built around your real data and dashboards. Ongoing monthly coaching to reinforce the skill is available separately.
How long is a training session?
1 to 2 days depending on scope. A focused half-day covers reading A/B tests correctly. A broader two-day session covers attribution, funnel audits and testing together.
Who should attend?
Whoever currently makes or influences marketing decisions day to day: people running campaigns, reading dashboards, or calling tests. The goal is changing how real decisions get made, not a general awareness session.
What do you need from us?
Access to the real dashboards, data and past campaigns your team already works with. Training built on your own numbers transfers far better than training on generic sample data.
How do you report on training impact?
A short follow-up check a month after the session to see whether the specific skills, reading significance, auditing a funnel, are actually being applied in real decisions. Not just remembered as concepts.