A description agent that
writes every SKU properly
A catalog of a few thousand SKUs usually has real descriptions for the top fifty sellers, and a copy-pasted spec dump for everything else. Writing each one by hand does not scale. We build an agent that writes consistent, accurate copy for every SKU from your spec sheet, and flags a product with missing data instead of guessing at it.
Why the long tail reads thin
A catalog with a few thousand SKUs usually gets careful descriptions for the handful of products that sell the most. Everything else gets a copy-pasted spec dump or a thin one-liner, because writing each one by hand simply does not scale to that volume. The products stuck with thin descriptions do not just read worse. They rank worse in on-site and marketplace search too, since search engines and marketplace algorithms both reward description quality. The long tail quietly underperforms for a reason nobody has time to fix.
The cost is not evenly distributed either. The long-tail products stuck with thin descriptions are disproportionately the newer or more specialized items a business might actually want to grow. The already-strong bestsellers keep compounding their advantage simply because they got the attention first.
What the agent writes
The agent writes a description for every SKU in your catalog from your spec sheet, structured consistently. A customer browsing gets the same quality of information whether they are looking at the bestseller or the two-hundredth product down the list. It writes with the search terms customers actually use in mind, without stuffing keywords unnaturally. When a SKU’s spec sheet is missing the data a good description needs, it flags that gap instead of inventing a plausible-sounding specification. For a catalog import or an ongoing feed of new SKUs, it runs in bulk. A sample from every batch goes through a spot-check before the full batch publishes.
As the catalog grows, the agent builds a memory of your brand’s description conventions: how a size range gets phrased, which features matter most for this category. New SKUs stay consistent with the thousands already written, rather than drifting slightly with each new batch run by a different person at a different time. That consistency is also what keeps a customer’s experience coherent browsing from one product to the next.
What stays with humans
Deciding the overall tone and positioning for the catalog stays with your team. So does filling in missing specification data and reviewing the spot-check sample before a batch goes live. The agent writes at scale from what it is given. People make sure what it is given is complete and correct.
Guards
A SKU with incomplete spec data is flagged rather than described with a guessed detail. A wrong spec on a product page is a returns and trust problem, not just a copy quality one. Every batch includes a spot-check sample before full publication, and the full run is logged. A bad batch can be identified and corrected rather than silently live across thousands of pages. A new category or a new catalog source starts in a dry run on a sample batch, spot-checked before the full catalog runs through it. If description writing moves in-house, we hand over the templates, the spec mapping and the full catalog history, documented for your own team.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Agency runs it | from $1,700 | Built, launched and supervised by us, plus a monthly support plan | 2 to 4 weeks |
| Full control, handover-ready | from $2,700 | Same agent, deployed on your infrastructure with full documentation to run it yourselves | 2 to 4 weeks plus 1 to 2 weeks for handover |
Running cost is usually $20 to $150 a month in model usage, depending on volume.
Related
See the full package breakdown on the AI agents service page and ecommerce, seo content. Pair this with the seo content agent, copywriter agent or brand voice guardian agent inside the same Marketing & Content group, or the narrower product descriptions at scale automation. For real numbers, see ai product card designer bot and digital goods marketplace automation.
Ready to put this to work on your team? Get in touch and we will map it against your current process on the first call.
FAQ
How much does a product description agent cost?
From $1,700 for descriptions across a catalog of up to a few thousand SKUs from an existing spec sheet, live in 2 to 4 weeks. A larger catalog or a multi-language catalog scales from there at a reduced per-SKU rate.
How long does it take to go live?
Two to four weeks. The first week builds the description template and tests it against a sample batch. The rest runs the full catalog and spot-checks a sample before anything goes live.
Which channels and tools does it work with?
It writes for your store platform (Shopify, WooCommerce, a custom catalog) or a marketplace listing format (Amazon, a local marketplace), matching whichever structure that channel actually requires.
What if it gets something wrong?
A SKU whose spec sheet is missing the data needed for an accurate description gets flagged rather than filled in with a guess. A sample from every batch also goes through a spot-check queue before the full batch publishes.
What about our data and security?
Your product spec sheet and catalog stay in your own store or database. The agent reads what you provide. It does not invent specifications that are not in your data.