Case study and testimonial production
built from the numbers your sales team actually needs
A case study that reads like a press release, generic praise, no numbers, convinces nobody in a sales conversation. We interview the client or project lead, structure the story around the specific objection it needs to overcome, and pull real numbers. That is what a prospect actually checks before signing.
Why generic praise convinces nobody
A case study written from a template, with generic praise and no specific number, fails the moment a skeptical prospect reads it. It reads like every other case study they have already seen. Vague language like “significant improvement” signals that the real number either does not exist, or is not good enough to share.
A second leak: building case studies around what the company wants to say, instead of what prospects actually object to. A library that leans on one strength while ignoring the objection that is actually costing deals wastes the production effort. Sales needs proof matched to the specific hesitation they hear on calls.
A third leak is sticking to one format. A case study that only exists as a long written page gets used far less than one that also comes as a one-page PDF. Add a short video clip that can run in a deck or a social post, and usage climbs again.
How we actually build one
We interview the client or internal project lead with a structure built around the objection the case study needs to overcome. It is not a generic “tell us about your experience” conversation. Numbers get pulled and verified against real data wherever possible, never estimated or rounded up for effect. An inflated number destroys credibility the moment a sharp prospect asks a follow-up question.
We produce the result as a written page built for search discovery, plus a one-page PDF your sales team can send without editing. Where recording is possible, we also pull a short video clip from the interview. Everything goes through a review pass with the client before publishing, since a case study carries someone else’s name and trust.
What you hand us to start
Access to the client or project lead for a 45 to 60 minute interview. The real numbers behind the result, which we ask you to verify rather than take at face value, since our own honesty rule applies here too. And sign-off on using any client name, logo or quote before anything goes live.
What the report actually tracks
Which case studies your sales team actually uses, and how often, since a case study nobody opens is wasted production. Where trackable, we also look at whether deals referencing a specific case study close faster, which tells us whether the objection match is working.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $600 | from $1,500 / month | from $2,500 |
| What’s included | One case study: interview, written page, PDF | 2 to 3 case studies a month, covering top objections | Interview template and production workflow handed to your team |
| Timeline | 1 to 2 weeks | monthly, no lock-in | 2 weeks to hand off |
Related
Pair case studies with webinar and event content to feature real results live. Add copywriting for sites and ads to put the strongest proof points on landing pages. See brand, creatives and social media for the production side and the call and meeting summaries automation for how we capture usable quotes from client calls. Real proof, documented honestly with real numbers: sports-nutrition sales ×2.7 in a quarter and a supplements store’s ×10 growth.
Have a result worth a real case study instead of a generic testimonial? Get in touch with what happened and we will structure the interview around it.
FAQ
How much does a case study cost?
From $600 per case study, including the interview, writing, SEO-aware page and a one-page PDF for sales. A short video clip from the interview adds to the cost depending on editing needed.
How long does a case study take?
1 to 2 weeks from the interview to a published, approved asset. That assumes the client or project lead is available for a 45 to 60 minute conversation within that window.
What budget should we plan for?
A single case study starts at $600. A library of 4 to 6 case studies covering your main objections is a more efficient way to budget. The interview process and template get faster after the first one.
What do you need from us?
Access to the client or internal project lead for an interview. The real numbers behind the result, verified rather than estimated. And sign-off rights if the client's name or logo needs approval before publishing.
How do you report on case study performance?
Which case studies sales actually sends, and how often. Where tracked, we also note which ones correlate with faster deal cycles or higher close rates on the objections they were built to address.