Copywriting for sites and ads
written to the objection, not the word count
Copy that sounds good in a review meeting and copy that converts are often different things. We write to the objection a visitor actually has on that page. We test headlines where traffic allows, and judge success by conversion. A tattoo studio we rebuilt doubled profit on the ad side once the copy matched the real buyer hesitation.
A polished headline that misses the real worry
Copy approved because it sounds good in a review meeting is not the same as copy tested against the real objection a visitor has. It often underperforms copy that reads rougher but speaks to what someone is actually worried about at that point in their decision. A beautifully written headline that misses the real hesitation converts worse than a plain one that nails it.
The second leak is writing one page of copy and never testing an alternative headline or hook. This matters most on pages or ads carrying real traffic, where even a modest lift compounds into real revenue over time. Most underperforming pages have never actually been tested against a second option.
The third is copy written apart from SEO or brand voice. A page that converts well but ranks for nothing wastes organic opportunity. Copy that converts but sounds nothing like the rest of the brand creates the kind of inconsistency that erodes trust over repeated visits.
How we write it
We map the real objection before writing a word: what this specific visitor, at this specific step, is actually doubting about the offer. Headlines and hooks get written as options and tested where traffic supports a real test. Where it does not, we apply patterns proven to work for that type of page or ad, instead of guessing fresh each time.
Full copy gets built around the mapped objections, with SEO fundamentals built in on pages meant to rank. Conversion copy and SEO copy are not actually in conflict when done properly. Where a brand voice guide exists, every piece is checked against it. Where one does not, we flag the gap rather than improvise an inconsistent voice.
After launch we check performance and include a revision round. The first version of any page is a hypothesis, not a finished product.
What we need from you
Current analytics or conversion data, if it exists, so we know the baseline we are trying to beat. The real objections your sales team hears in actual conversations. Your brand voice guide if one exists, so the copy fits rather than fights your existing tone.
What you see in the report
Conversion rate before and after on the specific page or ad. Where we ran a headline or hook test, which variant won and by what margin. The next piece of copy builds on evidence, not another guess.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $600 | from $1,200 / month | from $2,000 |
| What’s included | One page or ad set: mapping, copy, revision round | Ongoing copy for new pages and ad batches, testing, reporting | Templates, objection map and workflow handed to your team |
| Timeline | 1 week | monthly, no lock-in | 2 weeks to hand off |
Related
Pair copywriting with brand voice and messaging so every page sounds consistent, and with video ads production when copy needs to extend into a script. See SEO and content and performance marketing for the two sides this copy usually serves, and the landing page copy variants automation for how we scale testing. Real proof: the tattoo studio ads rebuild that doubled profit.
Have a page converting worse than it should? Get in touch with the link and your current numbers.
FAQ
How much does copywriting cost?
From $600 per landing page or ad set, including objection mapping, headline options and a revision round after you see performance. Full site copy across multiple pages is quoted as a package.
How long does it take?
About a week for a page or an ad set from brief to delivery, faster for smaller updates like a single headline test or an ad variant batch.
What budget should we plan for?
A single page or ad set starts at $600. A full site rewrite or an ongoing ad copy testing program is quoted separately based on scope and volume.
What do you need from us?
Analytics or conversion data if it exists, the real objections your sales team hears. Also your brand voice guide if you have one, so the copy fits your existing tone.
How do you report on copywriting performance?
Conversion rate before and after on the page or ad, and, where we tested headline variants, which one won and by how much. Future copy builds on real data, not opinion.