Marketing for clinics and dentists
from a search query to a booked appointment
A patient searching for a dentist decides within minutes, usually by whichever practice answers first and has recent reviews. We run the ads, the booking page and the reminder sequence that turns that search into a kept appointment, not a no-show.
The three places a patient quietly walks away
A Google Business Profile with outdated hours, few photos and unanswered reviews costs you visibility before any ad even runs. A booking process that needs a phone call during business hours loses the patient who searches at night. And with no reminder system, appointments get booked and then simply forgotten, wasting both the slot and the spend that filled it.
What we actually build
We run Google Search campaigns around the procedures patients search for by name, not generic “dental clinic” terms. Meta campaigns handle awareness and promotions, where the platform allows medical advertising. Your Google Business Profile gets cleaned up and filled with real photos, with a process for answering reviews on time. In local medical search, that profile alone often outperforms paid reach.
Booking runs through your existing tool, or a simple page we build for you. An automated reminder sequence follows, by SMS, WhatsApp or email, and it cuts no-shows measurably. After a visit, patients get a short, well-timed prompt for a review, since recent reviews are the first thing a new patient checks before calling.
What you hand us to start
Access to your Google Business Profile and ad accounts. Your current booking process. A price list by common procedure, if you advertise pricing. And clarity on what your market allows in medical advertising, since we check platform policy before launching anything that could get flagged.
What the weekly report actually shows
We report in booked and kept appointments, not just inquiries, because a no-show costs the same acquisition spend as a kept visit. No-show rate, cost per booking and review volume get tracked weekly against the baseline from before we started.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $1,000 | Campaigns, Google Business Profile setup, booking funnel | 2 to 3 weeks |
| Monthly management | from $1,000 / month | Ongoing campaigns, reminders, review management, reporting | monthly, no lock-in |
| Full control, handover to your team | from $2,000 (one-time), edits paid per task, no monthly fee | Documented system, access transferred, your staff runs it | 3 to 4 weeks to hand over |
Related
See SEO and content for local search and sales funnels, lead magnets and CRM for the booking flow. Related playbooks: marketing for beauty salons, marketing for fitness and wellness brands, marketing for restaurants and cafes. For automated reminders, see appointment booking and reminders. Real-world reference: a medical network’s full marketing cover and four years of local marketing for a tattoo studio.
Losing patients to no-shows or slow replies? Get in touch and we will look at your booking funnel first.
FAQ
How much does marketing for a clinic or dental practice cost?
Launch or audit starts from $1,000: campaigns, Google Business Profile setup and a booking funnel. Ongoing management starts from $1,000 a month. A full system with review automation and content typically runs $2,000 to $3,000 a month.
How long until we see booked appointments?
Campaigns launch in 1 to 2 weeks. Inquiries usually start within days. A reliable read on cost per booked appointment takes 3 to 5 weeks of consistent spend.
What ad budget do we need alongside management?
A realistic minimum is $600 to $1,200 a month per location for Google Search, where most dental and clinic searches with buying intent happen.
What do you need from us to start?
Access to your Google Business Profile and ad accounts, your current booking system. Your price list by procedure where relevant, and your market's rules for advertising medical services.
How do you report results?
Weekly, by service and channel: inquiries, bookings, no-show rate and cost per booking, pulled from your booking system and ad accounts together.