Marketing for real estate agencies
more listings seen, more viewings booked
An agency sells attention as much as property: the same listing, shown to the right buyer at the right moment, outsells a bigger budget spent broadly. We run the ads, route the leads to agents and measure the result as viewings and closed deals, not form fills.
Where listings lose their audience
Agencies often run the same ad for every listing and let the algorithm pick who sees it. A studio apartment ends up competing for the same audience as a villa. Leads land in a group chat or a personal phone, so the fastest agent gets the lead, not the best-matched one. The ones nobody answers for a day are simply gone. Few agencies can say, with numbers, which channel actually brought the viewing that became a deal.
In a developer-side version of this problem we worked on, AI classified hundreds of WhatsApp conversations. Facebook leads turned into real conversations 2.7 times cheaper than Instagram ones for the same spend. That gap is invisible without tracking, and worth more than any extra budget.
What we actually do
Campaigns are built around listing type and buyer intent: investors, end users, relocation buyers. Each gets its own creative and landing experience, synced where possible to your live listing feed, so a sold unit stops being advertised on its own. Every lead is tagged with location, budget and source. Then it is routed to an agent by round robin or territory, with an instant alert, instead of sitting in a group chat.
We build the CRM pipeline from lead to viewing to deal, so a director can see which campaigns produce viewings and which produce dead leads, without calling anyone. A sales monitor flags a booked viewing or a closed deal as it happens.
What we need from you
Your listing feed, or an export from whatever portal you use. Access to your ad accounts. Your current CRM or sheet, even a messy one. A short conversation with your top-performing agent about what a good lead actually looks like, before it gets wasted on the wrong one.
How we measure it
We report in viewings and deals, traced back to the campaign that produced the first contact, not just in leads. We have found and fixed wrong prices and broken listings directly in a live ad account before. When we see that, we flag it before more budget goes into it.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $1,200 | Campaign setup, listing feed sync, CRM pipeline | 2 to 3 weeks |
| Monthly management | from $1,200 / month | Ongoing campaigns, agent routing, weekly reporting | monthly, no lock-in |
| Full control, handover to your team | from $2,200 (one-time), edits paid per task, no monthly fee | Documented system, access transferred, your team runs it | 3 to 5 weeks to hand over |
Related
See sales funnels, lead magnets and CRM for the routing and pipeline build, and performance marketing for the ad side. Related playbooks: marketing for real estate developers, marketing for hotels and villas, marketing in Poland. For the automation behind it, see lead routing. Real numbers: the CRM and lead routing case in Bali and the five-language site in Montenegro.
Want to see where your current leads actually go? Get in touch and we will look at your funnel on the first call.
FAQ
How much does marketing for a real estate agency cost?
Launch or audit starts from $1,200: campaign setup, listing feed and CRM pipeline. Ongoing management starts from $1,200 a month. A full system with routing between several agents and a sales monitor usually runs $2,500 to $4,000 a month.
How long until we see viewings from the ads?
Campaigns launch in 1 to 2 weeks. Leads start arriving within days. A reliable read on cost per viewing takes 3 to 5 weeks, since viewings get booked a few days after first contact.
What budget do we need for ads?
A realistic minimum is $1,000 to $1,500 a month per market so campaigns see enough bookings to optimise against. We will tell you honestly if your current budget is too thin to learn from.
What do you need from us to start?
Your listing feed or portal export, access to ad accounts, your CRM or sheet. Also the names of agents who will take the leads, so routing rules match how your team actually works.
How do you report results?
Weekly in Telegram: leads, viewings booked, deals closed and cost per deal. Pulled from your CRM and ad accounts together, not from the platform's own attribution.