Marketing for construction and renovation firms
from a quote request to a signed contract
A renovation lead goes cold in days, not weeks, because the buyer is comparing three contractors by phone this week. We build the ads, the quote funnel and the follow-up that keeps your company in that comparison until the contract is signed.
Where the money actually leaks
The ad is rarely the problem here. The follow-up is. A homeowner fills out a form and gets a call the same day. If nobody reaches them on the second or third try, they book with whoever did. Portfolios often show stock photography instead of the company’s own finished work, and a buyer comparing contractors notices that at a glance. Because the sales cycle runs weeks, not minutes, almost nobody tracks which quote actually turned into a signed contract.
How we fix the funnel
We run local campaigns by project type: kitchen renovation, full remodel, extension, commercial fit-out. Each one points to a landing page built around real photos of your finished work, not a generic brochure. Every quote request enters an automated follow-up sequence, call, message, email, timed to the pace a renovation buyer actually decides on. No more one call and silence.
Leads and their estimate values go into a CRM or a tracked sheet. You see cost per quote and cost per signed contract, and which project types actually earn the ad spend. After a project finishes, we prompt for a review. In this category, a handful of recent five-star reviews beats almost any ad creative.
What you hand us to start
Real photos of finished projects, phone photos are fine if recent and honest. Your typical project value ranges. Whoever answers calls or forms today. And your current way of tracking jobs. A spreadsheet works, we build structure on top of it.
What the report actually tracks
We track quote requests through to signed contracts, not just leads. A cheap lead that never answers the phone is worth less than an expensive one ready to sign. Where phone is the main contact channel, we set up call tracking so the number gets attributed correctly.
Price and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $1,000 | Campaigns, quote-request page, follow-up sequence | 2 to 3 weeks |
| Monthly management | from $1,000 / month | Ongoing campaigns, follow-up, reporting | monthly, no lock-in |
| Full control, handover to your team | from $2,000 (one-time), edits paid per task, no monthly fee | Documented system, access transferred, your team runs it | 3 to 4 weeks to hand over |
Related
See sales funnels, lead magnets and CRM for the quote-funnel build and performance marketing for the ad side. Related playbooks: marketing for real estate agencies, marketing for furniture and home brands, marketing for car dealers and auto services. For automated follow-up, see construction quote follow-up. Real-world reference: CRM and lead routing for a real estate developer and four years of local marketing for a tattoo studio.
Losing quotes to faster competitors? Get in touch and we will look at your current follow-up process first.
FAQ
How much does marketing for a construction or renovation company cost?
Launch work starts from $1,000: ads, a quote-request page and a follow-up sequence. Ongoing management starts from $1,000 a month. A full funnel with CRM and review automation is usually $2,000 to $3,500.
How long until we get quote requests?
Campaigns launch in 1 to 2 weeks. Quote requests typically start within days. A reliable read on cost per signed contract takes 4 to 8 weeks, the typical sales cycle for a renovation project.
What budget do we need for ads?
A realistic minimum is $600 to $1,000 a month for one city or district. Below that, organic reviews and referral prompts usually deliver better value than paid reach.
What do you need from us to start?
Photos of real completed projects, your price range by project type, whoever currently answers the phone or form, and your current way of tracking jobs, even a notebook.
How do you report results?
Weekly, by channel: quote requests, estimates sent, contracts signed and their value, so you see which campaigns bring buyers rather than browsers.