Content audits
find what to fix, fold, or finally delete
A site with three years of content almost always has pages quietly losing traffic. Duplicate topics compete with each other. Old posts sit untouched since the day they went live. We score every page and give a clear call: update, merge or remove. You get a prioritized plan, not just a list of problems.
Three years of content, nobody has checked it
A site that has been publishing for years without a single review usually carries pages fighting each other for the same keyword. Two mediocre pages split rankings that one strong page could hold on its own. From the outside it looks like more content. It is actually a problem hiding in plain sight.
The second habit we see is old pages nobody revisits. A post that ranked well two years ago has likely slipped as the topic moved on and competitors updated theirs. A site that measures itself only by new publishing volume misses that its back catalogue is quietly losing ground.
The third is thin or outdated pages left live because deleting anything feels risky. Low-quality pages drag down how search engines read the rest of the domain, not just that one page.
What the audit covers
We build a full inventory of every page or post and attach current performance data to each one. Then we score every page on traffic, relevance to your business today, and actual quality. It is a real read of whether the page still earns its place, not a surface-level pass.
Every page gets one clear call. Update, if the topic still matters but the content has gone stale. Merge, if two pages compete for the same search intent. Redirect, if the topic no longer fits. Remove, if it genuinely serves nobody.
We flag duplicate and cannibalizing topics on purpose, since fixing those is one of the highest-impact, lowest-effort moves most sites never make. You get a prioritized action plan ranked by expected impact, plus a separate quick-win list for the updates likely to move rankings fast. No staring at a spreadsheet of hundreds of rows wondering where to start.
What we need from your side
Access to your analytics and Search Console, your CMS or at minimum a sitemap export. We also want context on pages that matter for reasons beyond raw traffic, a legal page, a partnership announcement. Not everything should be judged purely on numbers.
How we know it worked
The audit itself is the deliverable: a scored inventory and a prioritized plan. If you have us execute the plan afterward, we track rankings and traffic for the specific pages updated, merged or removed. The before-and-after shows whether the calls were right.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $500 | from $900 / month | from $1,500 |
| What’s included | Full inventory, scoring, prioritized action plan | Ongoing content pruning and updates against the plan | Inventory, scoring method and plan handed to your SEO team |
| Timeline | 1 to 2 weeks | monthly, no lock-in | 2 weeks to hand off |
Related
Pair a content audit with blog and article production to act on the update list. Add content localization into 10 languages if the audit turns up translated content drifting out of sync. See SEO and content and analytics for the technical and measurement side, and SEO briefs and content outlines automation to turn audit findings straight into update briefs.
Have a backlog of content nobody has reviewed in years? Get in touch with your sitemap or a link to your site.
FAQ
How much does a content audit cost?
From $500 for a site with up to a few hundred pages, including the full inventory, scoring and a prioritized action plan. Larger sites or ecommerce catalogues with thousands of product pages are quoted separately.
How long does an audit take?
1 to 2 weeks depending on site size, since scoring every page properly against real traffic and relevance data takes longer than a quick automated scan.
What budget should we plan for?
A standard site audit starts at $500. If the audit needs to feed directly into a rebuild or a migration, pairing it with that work is more efficient than running them separately.
What do you need from us?
Access to your analytics and Search Console, your CMS or a sitemap export. Also any context on pages that matter strategically even if their traffic looks weak, since not every low-traffic page should be cut.
What happens after the audit?
You get a prioritized action plan. You can execute it with your own team, or we can run the updates, merges and removals ourselves as a follow-on engagement, whichever fits your resourcing.