Content localization into 10 languages
slug and structure held, voice adapted per market
Machine-translated content with nobody checking it reads obviously foreign. It quietly damages trust in every market it touches. We localize into up to 10 languages the same way we built this site. Structure and slugs are held exactly for SEO. Voice and idiom are adapted per market by a native reviewer, not a translation tool left unsupervised.
What goes wrong when nobody checks the translation
Content pushed through a translation tool and published without native review reads subtly wrong. A non-native speaker on your team will not catch it. A local customer will, right away. Word choice that is technically correct but never actually used that way. Currency and date formats stuck in the source market’s convention. Idioms that make no sense translated word for word.
The second leak is inconsistent slugs and structure across languages. That breaks the hreflang signals search engines rely on to show the right language version to the right searcher. It quietly costs international SEO performance a brand assumes it already has.
The third is translating brand elements that should stay fixed: a tagline, a product name, a motto. Rendered in another language without the nuance that made it work in the original, it either loses its meaning or just looks like a mistake.
How we localize it
We hold slug, structure and hreflang consistent across every language version, the same way we built this site ourselves across 10 languages. That consistency is what lets search engines serve the right version to the right searcher. Translation runs through AI for speed. Then a native speaker per language reviews and adjusts for idiom, tone and anything that reads technically correct but unnatural.
Local formatting, currency, date formats, and quotation marks follow each language’s actual convention, not a copy-paste of the source market’s rules. We keep brand elements fixed where that is the right call: taglines and product names stay as written.
A QA pass checks parity across every language. It flags broken links, missing sections or gaps between versions before anything goes live.
What we need from you
Finalized source content before translation starts. Translating a document still being edited wastes review cycles on both sides. Where you have one, a native speaker on your team for a final brand-sensitivity check, particularly on taglines, slogans or anything culturally specific.
What you see in the report
A parity report per language: what is translated and reviewed, any QA issues caught and fixed, and specific notes on anything adapted rather than translated literally. You see exactly what changed and why in each market version.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $800 | from $1,500 / month | from $2,500 |
| What’s included | One new language: translation, native review, QA | Ongoing updates kept in sync across all languages, monthly QA | Translation workflow and native reviewer network handed to your team |
| Timeline | 1 to 3 weeks | monthly, no lock-in | 2 to 3 weeks to hand off |
Related
Pair localization with content for LINE OA for Thailand-specific messenger content, and with content audits if existing translated content needs a review pass first. See SEO and content for the technical multilingual SEO work and the translation and localisation of catalogs automation for how we scale this on product data too. Real proof: a real estate site in Montenegro delivered in five languages, and this site itself, built in 10 languages with hreflang and native review.
Expanding into a new market and worried the translation will read like one? Get in touch with your source content and target languages.
FAQ
How much does localization cost?
From $800 per language for a standard set of pages, including AI-assisted translation, native review and formatting adaptation. Cost scales with page volume and how specialized the subject matter is.
How long does localization take?
1 to 3 weeks per language depending on volume. Native review is a real step, not a formality, and specialized content takes longer to check properly.
What budget should we plan for?
A single new language starts at $800 for a standard page set. All 10 languages we commonly work in are quoted as a package, more efficient per language than one-off requests.
What do you need from us?
Source content finalized before translation starts, since a moving target wastes review time. Where possible, a native speaker on your side for a final check on anything brand-sensitive.
How do you report on localization quality?
A parity report per language: what is translated, what is pending, any broken links or formatting issues caught in QA. Plus a note on anything culturally adjusted rather than translated literally.