Video ads production
made in batches, because one ad is not a test
One video ad is an opinion. Eight to fifteen variants testing different hooks is data. We produce video ad batches built from the objections your funnel actually has, then read back which hooks and structures earned cheaper results. The next batch improves on real numbers, not a guess.
The same three ads for months is a quiet leak
An ad account running the same three video ads for months loses efficiency quietly. Creative fatigue shows up as a slow rise in cost per result, not a dramatic failure. It is easy to blame targeting or budget instead of the actual creative going stale.
The second leak is testing one new ad at a time. A single new variant launched against the account’s existing winner rarely gets enough data fast enough to prove itself. Teams often give up on a format after one underwhelming test, instead of running the batch of variants it actually takes to learn something.
The third leak is hooks built from guesses about what the audience cares about, instead of the real objections a sales or support team hears every day. Polished video with the wrong hook still fails in the first three seconds, before production quality matters at all.
How a batch gets made
We write hooks from the actual objections and questions in your funnel. They come from sales conversations, support tickets or past ad comments, not from a brainstorm about what sounds catchy. Each batch produces 8 to 15 variants, mixing real filming, AI-assisted editing and repurposed footage, so there is enough volume to actually learn which structure works.
Every video gets cut for the specific platform it will run on: Meta feed, TikTok, YouTube pre-roll or Shorts. A single cut rarely performs equally well across all of them. We check captions, pacing and sound against each platform’s own norms, rather than one generic edit everywhere.
After launch, we read back performance by hook and structure inside the ad account. The next batch gets built on what the data showed, not a fresh guess. This is the same pipeline that cut model calls per video from 66 to 3 without losing quality, applied directly to ad creative.
What we need from you
Raw product footage, or the ability to film it, with or without our guidance. The real objections your team hears from prospects, since that is where the strongest hooks come from. And access to your current ad account performance, so the next batch targets what is actually fatiguing, instead of guessing blind.
How we measure
Cost per result by hook and variant, read directly from the ad account rather than an average across the batch. The goal is to know specifically which structures to scale and which to retire, not just whether the batch performed on average.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $900 | from $1,800 / month | from $3,000 |
| What’s included | First batch of 8 to 15 video ads, platform cuts | Fresh batch every 2 to 4 weeks, performance read-back | Pipeline, hook library and workflow handed to your creative team |
| Timeline | 1 to 2 weeks | monthly, no lock-in | 3 to 4 weeks to hand off |
Related
Pair video ad production with UGC creator program for authentic footage to build variants from. Add short-video production for the organic side using the same pipeline. See performance marketing for how creative plugs into the media-buying side, and the creative variants generation automation for how we scale variant output. Real proof: the AI video content pipeline behind our production speed.
Running the same ad for three months and wondering why cost is creeping up? Get in touch with your current ad account and footage.
FAQ
How much does a video ad batch cost?
From $900 for 8 to 15 variants, scripted, produced and cut for your target platforms. Cost moves with how much is filmed from scratch versus built from existing footage or AI-assisted editing.
How often do we need new batches?
Most accounts need a fresh batch every 2 to 4 weeks once meaningful ad spend is running. Creative fatigue is one of the fastest ways cost per result quietly climbs without anyone noticing.
What budget should we plan for?
A single batch starts at $900. Accounts spending heavily on paid social usually need standing monthly production to keep up with fatigue, which we scope separately from media spend itself.
What do you need from us?
Raw product footage, or access to film it. The real objections your sales or support team hears. And your current ad account's performance data, so we know what is already fatiguing versus still working.
How do you report on video ad production?
Per batch: cost per result by hook and variant inside the ad account. That tells us specifically which structures to repeat, which to retire, and what to test next, not just whether the batch performed on average.