Social listening and reporting
one dashboard, not five tabs you check too late
Most brands find out about a public complaint or a competitor's move the same way everyone else does: by stumbling across it late. We track mentions, sentiment and competitor activity in one dashboard, with alerts fast enough to act on. It runs on the same analytics systems we use for two of our own brands.
Finding out too late is the default
A brand with no mention tracking learns about a complaint, a negative post or a product issue the same way a customer does. They see it after it has already spread. By then the quiet, measured response that could have changed the outcome is off the table.
The second leak is tool sprawl without synthesis. Many brands already have some monitoring: a Google Alert, a native platform analytics tab, a review site notification. It is scattered across five places nobody checks consistently. The data exists, but nobody is actually looking at it as one picture.
The third leak is reporting nobody reads. A raw export of mention counts and sentiment scores, dumped into a spreadsheet once a month, rarely gets read by the people who could act on it. It takes effort to turn numbers into “here is what we should do.”
What the dashboard actually tracks
We track brand mentions across major social platforms and review sites in one place. Sentiment analysis is tuned to flag a genuine negative spike early, rather than drowning you in noise from every single mention. Competitor activity gets tracked alongside your own: launches, campaigns, pricing moves. Knowing what competitors are doing in near real time is often as valuable as knowing what is being said about you.
Alert thresholds are tuned to your brand’s normal volume, so you hear about what matters without getting paged for routine chatter. Everything lives in one dashboard instead of five tabs nobody consistently opens. The monthly report stays in plain language: what happened, what it meant, what we recommend. It is built the same way we run analytics across two of our own brands from a single AI-assisted dashboard.
What we need from you
A list of competitors and keywords worth tracking beyond your own brand name, since the value of listening goes well past your own mentions. And a clear point of contact who actually receives urgent alerts and can act on them. A monitoring system with nobody responding to it is just noise with extra steps.
How we measure
Mention volume and sentiment trend over time, response time on anything flagged urgent, and whether competitor intelligence in the reports actually informed a real decision. A listening program that never changes a single decision is not earning its cost.
Price and timeline
| Launch or audit | Monthly management | Full control, handover to your team | |
|---|---|---|---|
| Price | from $600 | from $600 / month | from $1,200 |
| What’s included | Tracking setup, dashboard, first alert thresholds tuned | Ongoing monitoring, alerts, monthly plain-language report | Dashboard, alert rules and workflow handed to your team |
| Timeline | 1 week | monthly, no lock-in | 2 weeks to hand off |
Related
Pair social listening with community building for Telegram and Discord, where early sentiment signals often first appear. Add case study and testimonial production to turn positive sentiment into proof content. See analytics and brand, creatives and social media for the related services, and the social listening dashboard automation for the tooling underneath. Real proof: our AI analyst running analytics across two brands.
Finding out about issues too late because nobody is watching? Get in touch with your current channels and competitors worth tracking.
FAQ
How much does social listening cost?
From $600 a month for mention tracking, sentiment analysis and a monthly report across your core platforms. Adding deeper competitor tracking or more platforms raises the monthly cost.
How long until we see value from this?
Tracking and the dashboard are live within a week. The real payoff, catching an issue early or a competitor move in time to respond, can show up the first week, or the third month.
What budget should we plan for?
A core setup starts at $600 a month. Brands with heavy public conversation, consumer products, hospitality, anything review-driven, often benefit from a higher tier with more granular alerting.
What do you need from us?
A list of competitors and keywords worth tracking beyond your own brand name. And a clear point of contact who gets urgent alerts, since a sentiment spike at 11pm needs someone who can actually act on it.
How do you report on social listening?
Monthly, in plain language: mention volume and sentiment trend, the biggest spikes and what caused them, and competitor moves worth knowing about. Written for someone who does not want to read a raw data export.