Marketing for law and accounting firms
trust built before the first call
Clients hiring a lawyer or accountant are buying trust before they are buying a service. Most firm websites do not earn that trust: vague service pages, no pricing signal, a contact form that goes nowhere fast. We fix that, then run the ads.
Where law and accounting firms lose trust first
Law and accounting firm marketing usually loses trust before it loses a click. Service pages are written in internal jargon instead of the client’s actual problem. There is no indication of pricing or process, so every inquiry starts from zero. And the contact form goes into an inbox nobody checks promptly. A client comparing three firms for the same matter will often choose whoever responded first and explained the process most clearly, not necessarily the best firm.
What we build for your firm
We run Google Search campaigns around the specific, high-intent queries clients actually use, by practice area or service, not generic ‘law firm’ terms. We also check advertising rules for your jurisdiction before anything goes live, since several bars and professional bodies restrict claims and comparisons. Service pages get rewritten to explain scope, process and, where appropriate, pricing clearly. Vague pages lose trust before a client ever calls.
Every inquiry goes through a consultation-booking funnel into a CRM, with a follow-up sequence for leads who did not book immediately. Most do not, on the first contact, in this category. We manage reviews and reputation for the firm, and for named partners where relevant, since prospective clients research this heavily before committing.
What we need to start
Your service areas and fee structure, where you are comfortable sharing it. The advertising rules that apply in your jurisdiction, your current intake process, and access to your site and ad accounts.
What’s in your weekly report
We report on booked consultations and, where trackable, conversion to retained clients, not just inquiries. Cost per consultation is tracked by practice area so you can see which services justify the spend.
Cost and timeline
| Option | Price | What it covers | Timeline |
|---|---|---|---|
| Launch or audit | from $1,200 | Campaigns, service pages, booking funnel | 2 to 3 weeks |
| Monthly management | from $1,200 / month | Ongoing campaigns, follow-up, reputation management | monthly, no lock-in |
| Full control, handover to your team | from $2,200 (one-time), edits paid per task, no monthly fee | Documented system, access transferred, your team runs it | 3 to 5 weeks to hand over |
More for professional services
See SEO and content for service-page clarity and sales funnels, lead magnets and CRM for the booking flow. Related playbooks: marketing for online schools and course creators, marketing for logistics and B2B service companies, marketing for the Russian-speaking diaspora abroad. For automated quoting, see quote and proposal generation. Real-world reference: launching a high-ticket consulting brand to first profit in six weeks and a sales playbook and outreach pipeline for a B2B certification body.
Losing clients to whoever replies first? Get in touch and we will look at your intake process first.
FAQ
How much does marketing for a law or accounting firm cost?
Launch or audit starts from $1,200: campaigns, service pages and a booking funnel. Ongoing management starts from $1,200 a month. A full system with content and reputation management usually runs $2,500 to $4,000.
How long until we see booked consultations?
Campaigns launch in 1 to 2 weeks. Inquiries typically start within days. A reliable read on cost per booked consultation takes 3 to 4 weeks, because legal and accounting purchases involve more deliberation than impulse categories.
What ad budget do we need?
A realistic minimum is $800 to $1,500 a month for Google Search in one practice area or city. That is where most high-intent legal and accounting searches happen.
What do you need from us to start?
Your service areas and typical pricing or fee structure, and the advertising rules in your jurisdiction (some bars and professional bodies restrict claims). Also your current intake process, and access to your site and ad accounts.
How do you report results?
Weekly: inquiries, booked consultations, cost per consultation. Where possible, we also report conversion to retained client, from your CRM and ad accounts.